Praise for The New Rules of Marketing and PR pps

... 21 Advice from the Company President 23 The Long Tail of PR 24 The New Rules of Marketing and PR 25 The Convergence of Marketing and PR on the Web 26 ftoc.qxd 5/10/07 4:21 PM Page xi 15 The Online ... 11 The Old Rules of PR 12 Learn to Ignore the Old Rules 14 2 The New Rules of Marketing and PR 15 The Long Tail of Marketing 1...

Ngày tải lên: 03/07/2014, 15:20

... and saw WebEx press releases. This is a terrific – and real – example of the new rules of press releases in action. 3 The New Rules of PR :: How to create a press release strategy for reaching ... assist, the process. The Web is iterative – you can and should make adjustments on the fly. The New News Cycle The news cycle has changed, and with it, so m...

Ngày tải lên: 23/03/2014, 03:20

... goods and services and sell them in the market. Volcker: That’s right. The purpose of the company is really to provide goods and services at the best possible price, at the highest level of productivity, ... to turn a profit. If they kept their feet under their desks and made sure nothing went horribly wrong, they made out handsomely as the stock price rose. Stock pric...

Ngày tải lên: 21/12/2013, 01:19

... 4 Straining the Government The demise of Social Security and Medicare has been forecast for some time. We are nearing the days of reckoning for these programs. Exact dates of their demise depend on the ... advantage of the retirement opportunity, you have to plan and prepare. Most of all, you need to know the new rules of retire- ment planning. We stand at...

Ngày tải lên: 01/06/2014, 10:57

... in the MarketingSherpa Viral Marketing Hall of Fame twice: in 2006 and again in 2007. He is the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: ... feel they should read but often don’t. 34 The New Rules of Viral Marketing :: How word -of- mouse spreads your ideas for free D AVID M EERMAN S COTT Book...

Ngày tải lên: 28/06/2014, 14:20

... e-books, and other techniques that unleash the amaz- ing power of word -of- mouse to spread your ideas for free! 15 The New Rules of Viral Marketing :: How word -of- mouse spreads your ideas for free ... word -of- mouse spreads your ideas for free DAVID MEERMAN SCOTT The New Rules of 9 The New Rules of Viral Marketing :: How word -of- mouse spreads you...

Ngày tải lên: 28/06/2014, 19:20

... interacts on the brand’s behalf with any customer. From the smallest local business to sprawling global enter- prises, it’s the end of the art of marketing and the beginning of the new science of marketing. ... will impact the focus of the sales force—all in support of the needs and wants of the target customers. The good news is that knowing what...

Ngày tải lên: 07/02/2013, 09:52

... 525600 minutes of Good Luck I wish for you 8760 hours of Good Health 12 months of Fun 52 weeks of Success 3153600 seconds of Blessings For the new year of 2007

Ngày tải lên: 13/09/2013, 21:10