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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P15 potx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P1 ppt

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P1 ppt

... back to its purest form, www.yahoo.com/,and see if you can navigate to the page’s new location that way.3. Finally, if a site we’ve hailed as an example of creative excellence or touted as a ... and thanks to Peyo Almqvist, Derek Powazek, Josh Davis, Heather Champ, Daniel Bogan, CraigHockenberry, Lance Arthur, Michael Cina, Heather Hesketh, Dave Linabury, Dan Licht, Brian Alvey, Shau-na ... regarded as affecting the validity of any trade-mark or service mark.Warning and DisclaimerEvery effort has been made to make this book as complete and as ac-curate as possible, but no warranty...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P2 ppt

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P2 ppt

... expo-nents, and you can read what he has to say at www.useit.com. To Usabil-ity fans, anything that impedes access to the data is bad; anything thatmomentarily confuses even a single user is bad; and ... innovation andcreative rule-breaking that sometimes leads to greatness.11 Taking Your Talent to the Web03 0732 CH01 4/24/01 11:14 AM Page 11HTML was as simple as rain. It was built in that way ... marketing or design. Despite all that has befallen since those early days, many people continue to view the Web as an archive or database of searchable information. Andsome of these folks have...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3 pdf

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3 pdf

... freakscan broadcast their theories to a global audience.Free online services, such as Alta Vista’s Babelfish (babelfish.altavista.com)translate text on the Web into a variety of languages. These ... with a programming language initially calledLiveScript and eventually renamed JavaScript. Besides being easy to learn(at least, as far as programming languages go), JavaScript made web pagesfar ... browsers,monitors, and computing systems. What’s sauce for the goose may not besauce for the gander. More literally, what’s Geneva for the Mac may be Arial for Windows; what’s VBScript for Windows may...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P4 pdf

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P4 pdf

... down, it also means that PCs have no standard hardwaregamma correction. Typically, their System Gamma is estimated at 2.4—darker than Macintosh. In practice, PC gamma can be all over the place,but ... we’vegone ahead and said it anyway, and since we get paid by the word, we’readding yet another irrelevant clause to the mess. The ability to view source code is there for a reason: to teach HTML andother ... 57There are three ways for Mac-based web designers to compensate for gamma issues. The simplest is to download and install GammaToggle FKEY (www.acts.org/roland/thanks/), a $5.00 shareware...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P5 pptx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P5 pptx

... contextual, user-driven navigational elements throughout the page. Both the photograph and the text description of a blue parka canserve as links to more detailed photographs and information or to an ... clinical object. There are many tools to help you bringhumanity and warmth to the Web.Appropriate Graphic Design Interactivity can go a long way toward simulating the effect of the “touch.” For ... contrary to the purpose of the Web.It is also inhumane, and, as we alluded to earlier, it is now against the law: 65 Taking Your Talent to the Web04 0732 CH02 4/24/01 11:15 AM Page 65 A Design...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P6 ppsx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P6 ppsx

... visitors from the lobby to the elevator bank. Subtlevisual hints cue a building’s visitors as to which areas of an office are open to the public, and which are private. Folks can find their way to ... crucial on a webpage. The logical separation of chunks of information helps engage read-ers and maintain their interest. Designers can use paragraphs, sectionbreaks, and links to new pages to ... typography and high-quality photography, bal-anced as skillfully as in a classic Ogilvie print ad,direct the visitor’s attention to the most important con-tent. The carefully balancedpage also makes...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P7 pot

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P7 pot

... Part II 4/24/01 11:17 AM Page 110107 Taking Your Talent to the Webney’s customer anyway. A certain elitism was as much as part of the inter-face as it is of the store. The Barney’s site may ... it.Interfaces that look and act like the brand and that guide the right audi-ence to the most important content or transactions form the foundation for the best sites on the Web the ones you are about ... not make it far out of Berners-Lee’s lab, and thus the way is paved for professional designers andart directors, rather than scientists, to create the visual language of the Web. (The original...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P8 pptx

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P8 pptx

... technicians, HTMLtechnicians, geeks, and many other things, are folks who do a job similar to that of the studio people in an ad agency. As studio people take an art131 Taking Your Talent to the ... is a web standard that lets these otherstandards “talk to each other” to perform actions. (For more about this, seeChapter 11.)With the increasing specialization of the Web, designers are ... which to polish them. Good web designers are user advocates as well as client service providers.They are facilitators as well as artists and technicians. Above all, they arecommunicators, matching...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P9 doc

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P9 doc

... budget for a good shooter,conversion from photography to digital images, and a database to store andserve the relevant images.155 Taking Your Talent to the Web10 0732 CH07 4/24/01 11:19 AM Page ... fact, think of them as family.You’ll probably see more of them than you do your friends and family any-way. Then again, as a designer, you may already be used to that.Visually and emotionally ... example of using the Web’sstrength as a searchable database to convey brand attributes.141 Taking Your Talent to the Web09 0732 CH06 4/24/01 11:18 AM Page 141 A project manager will join the...
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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pps

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11 pps

... expectations, the design team alsomay show these comps to the client for approval.163 Taking Your Talent to the Web10 0732 CH07 4/24/01 11:19 AM Page 163“knows” what other tags on the page are ... standard toward which the Web isevolving. (Technically, XML is a meta-language. That is, it is a set of rules for creating languages. HTML is a markup language based on the SGMLmeta-language. ... their fate in your hands. Not only were they eager to approve what you created (because it was all magic to them), they alsowere more than willing to retain you as the perpetual updater and refresherof...
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