Taking Your Talent to the Web- P12 pdf

... is up to snuff. You may need to budget for a good shooter, conversion from photography to digital images, and a database to store and serve the relevant images. 155 Taking Your Talent to the Web 10 ... you’ve been having for years. They still want the logo bigger. They still prefer the obvious to the original. They still know just enough to be dangerous to them...

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... us to the punch, darn him.) The site includes typefaces optimized for the Web, columns on web design and typography, and a solid listing of third-party resources. 393 Taking Your Talent to the ... quarterly, the site explores abstract visual issues through Flash and Photoshop. 399 Taking Your Talent to the Web 17 0732 CH13 4/24/01 11:25 AM Page 399 PDN-Pix (http:...

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... languages (www.amazon.com). They can post their opinions to message boards (www.metafilter.com). If the designer has given them the option, they may change the background colors to suit their mood (www.camworld.com). ... visitors with special needs or quirky preferences. 37 Taking Your Talent to the Web Figure 2.6 An embedded Quick- Time video at The Ad Store’s website....

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... of the menu bar on each page, the visitor must download new graphics with every page, thus slowing the site expe- rience (and adding to the toll on the server). 49 Taking Your Talent to the ... calibrate their monitors, set their machines to sRGB, and find something else to worry about. 59 Taking Your Talent to the Web 04 0732 CH02 4/24/01 11:15 AM Page 59...

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... designer). 379 Taking Your Talent to the Web 16 0732 CH12 4/24/01 11:25 AM Page 379 As might be obvious, the more complex and multileveled the Shockwave file, the larger it must be to do its job. Thus there ... browser was supposed to be as they went along. Eventually they hit upon the notion of plug-ins. If it worked for Quark and Photoshop, it ought to work for them t...

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... 37 The Server Knows 38 It’s the Bandwidth, Stupid 41 Web Pages Have No Secrets 42 The Web Is for Everyone! 44 iv 00 0732 FM 4/24/01 1:57 PM Page iv Taking Your Talent to the Web: A Guide for the ... has pro- vided technical editing on the topics of XML, XHTML, and other web-related topics and was the de- velopment editor for Jeff Veen’s recent bestseller, The Art and...

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... eventu- ally come to your town. On the other hand, the book you are holding is available now, at a modest price. You know what to do. 2 Introduction Populi (www.populi.com), the Web Talent Incubator, turns ... Alston, and designer-instructor Cheryl Stockton, of the Pratt Institute. The cranky opinions are ours; the thor- oughness and good sense—theirs.) The concepts con...

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... enlarges what the Web can be. There is stupidity (and there is a lot of it). And then there is innovation and creative rule-breaking that sometimes leads to greatness. 11 Taking Your Talent to the Web 03 ... languages (www.amazon.com). They can post their opinions to message boards (www.metafilter.com). If the designer has given them the option, they may change the backgr...

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... levels and stored as a series of related files on the web server. When the visitor’s browser requests the file, the server checks to determine the visitor’s connection speed and responds with the appropri- ately ... visitors with special needs or quirky preferences. 37 Taking Your Talent to the Web Figure 2.6 An embedded Quick- Time video at The Ad Store’s website. Qu...

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... colors (8 bits) or less. 55 Taking Your Talent to the Web 04 0732 CH02 4/24/01 11:15 AM Page 55 51 Taking Your Talent to the Web SCREENING ROOM Luxuriating in your monitor’s 21” screen, you design ... the site expe- rience (and adding to the toll on the server). 49 Taking Your Talent to the Web 04 0732 CH02 4/24/01 11:15 AM Page 49 Where bananarepubli...

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