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ney’s customer anyway. A certain elitism was as much as part of the inter-
face as it is of the store. The Barney’s site may not exemplify ... is important because if the Internet had
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CONSISTENT PLACEMENT
The location of the naviga...
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... Five
without incident.
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reader with an arrow (or other page indicator) allowing them to move on
to the next page of text. Doing ... visitor with new GUI
elements, those elements have the potential to brand the site while offer-
ing visitors a sense of identity and place. These elements also have the...
Taking Your Talent to the Web- P14 potx
... close your paragraph </p> before starting the image <IMG> tag, the
browser has to guess whether you intend the image to be part of the para-
graph or to follow it. Depending on what the ... this kind cannot be tested offline. You
must load these pages to your web server to make certain the links work
correctly.
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1...
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... will see if you do not learn to incorporate the web-
safe color palette into your work.
Close the image without saving it, quit Photoshop, and restore your monitor
to its normal color settings ... video
productions to rival Hollywood blockbusters.
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Exercise 1: In a Dither
Be certain your monito...
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... Condensed Black). The headline requires
sharp focus and crisp handling—thus it begs to be a GIF. The photograph
wants to be a JPEG. What’s a mother to do?
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as upright type.
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Ta...
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... Navigator 4. In fact, it can cause the browser to
crash, as detailed in A List Apart’s article, The Day The Browser Died”
(www.alistapart.com/stories/died/).
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14 ... type at 96ppi. In
other words, it brings the default Windows typographic resolution to the
desktop of Mac users. Netscape 6 does exactly the same thing.
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Taking Your...
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... mind because the Tool Tip or Help balloon pops up adjacent to the
link itself.
Still, we do not wish to discourage you from using status bar messages.
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15 0732 ... change in the status bar mes-
sage. Thanks to your cleverness, even before the visitor hovers over a link,
the status bar at the bottom of the browser will proudly pr...
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... note, but the book on a happy one. Kindly
proceed to Chapter 13.
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Notice the use of <! comment tags > to help the web ... audience laughs.
They’ve been there. Most of them still are there. They are not only Jon
Stewart’s audience, they are every web designer’s audience. And they’re the
ones in...
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... 37
The Server Knows 38
It’s the Bandwidth, Stupid 41
Web Pages Have No Secrets 42
The Web Is for Everyone! 44
iv
00 0732 FM 4/24/01 1:57 PM Page iv
Taking Your Talent to the Web:
A Guide for the ... has pro-
vided technical editing on the topics of XML, XHTML, and other web-related topics and was the de-
velopment editor for Jeff Veen’s recent bestseller, The Art and...
Taking Your Talent to the Web- P2 ppsx
... eventu-
ally come to your town.
On the other hand, the book you are holding is available now, at a modest
price.
You know what to do.
2
Introduction
Populi (www.populi.com),
the Web Talent Incubator,
turns ... Alston, and designer-instructor Cheryl
Stockton, of the Pratt Institute. The cranky opinions are ours; the thor-
oughness and good sense—theirs.)
The concepts con...
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