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Taking Your Talent to the Web- P5 ppt

Taking Your Talent to the Web- P5 ppt

Taking Your Talent to the Web- P5 ppt

... colors (8 bits) or less. 55 Taking Your Talent to the Web04 0732 CH02 4/24/01 11:15 AM Page 5551 Taking Your Talent to the WebSCREENING ROOMLuxuriating in your monitor’s 21” screen, you design ... the site expe-rience (and adding to the toll on the server). 49 Taking Your Talent to the Web04 0732 CH02 4/24/01 11:15 AM Page 49Where bananarepublic.com chooses a fixed layout approach to ... use of the screen. In Windows, room is left at the bottom for the task bar, while the top of the screen is taken up withbrowser chrome (the buttons and text entry fields that allow users to nav-igate...
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Taking Your Talent to the Web- P1 pptx

Taking Your Talent to the Web- P1 pptx

... 37 The Server Knows 38It’s the Bandwidth, Stupid 41Web Pages Have No Secrets 42 The Web Is for Everyone! 44iv00 0732 FM 4/24/01 1:57 PM Page iv Taking Your Talent to the Web: A Guide for the ... has pro-vided technical editing on the topics of XML, XHTML, and other web-related topics and was the de-velopment editor for Jeff Veen’s recent bestseller, The Art and Science of Web Design, ... Standards—They’re Not Just for Geeks Anymore 27Point #1: The Web Is Platform-Agnostic 27Point #2: The Web Is Device-Independent 29Point #3: The Web Is Held Together by Standards 29 The 18-Month...
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Taking Your Talent to the Web- P6 pptx

Taking Your Talent to the Web- P6 pptx

... long way toward simulating the effect of the “touch.”For instance, when you move your mouse over or press the buttons atwww.k10k.net, they seem to respond to your touch—like buttons in the realworld. ... thatstands in the way of that accessibility is contrary to the purpose of the Web.It is also inhumane, and, as we alluded to earlier, it is now against the law: 65 Taking Your Talent to the Web04 ... Windows-basedweb designers should calibrate their monitors, set their machines to sRGB,and find something else to worry about. 59 Taking Your Talent to the Web04 0732 CH02 4/24/01 11:15 AM Page...
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Taking Your Talent to the Web- P7 pptx

Taking Your Talent to the Web- P7 pptx

... designers and art directors take their talent to the Web,their consummate understanding of the power of the image would seem to position them as the ideal architects of the sites they design. After ... customers rather than reas-suring them that they’ve come to the right place. Good web design plunges the visitor into the exact content appropriate for the most efficient (andpersonal) use of the ... figureout what their conventions are and why they work. If your GUI works insimilar ways, you are that much less likely to baffle your audience.85 Taking Your Talent to the WebFigure 3.8 The interface...
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Taking Your Talent to the Web- P15 pptx

Taking Your Talent to the Web- P15 pptx

... when visitorsclick in a menu area, we want the content they’ve chosen to show up in the content frame—not in the menu frame. Assigning a target name to each193 Taking Your Talent to the Web12 ... Text/Pictures.” Don’t skip ahead, we’rewatching.195 Taking Your Talent to the Web12 0732 CH08 4/24/01 1:22 PM Page 195197 Taking Your Talent to the Web<META> <META> HINEY HO!Though ... because it interferes with the need to con-tinually update existing web documents. Comments exist to facilitate thatneed. No further comment.201 Taking Your Talent to the Web12 0732 CH08 4/24/01...
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Taking Your Talent to the Web- P18 pptx

Taking Your Talent to the Web- P18 pptx

... to separate one menu bar item from the next(see Figure 9.14).249 Taking Your Talent to the WebFigure 9.14 The next phase is dragg-ing Photoshop’s guides to mark areas to be con-verted to ... but these differences do add up.■ Smooth to make type appear, well, smoother. 243 Taking Your Talent to the Web13 0732 CH09 4/24/01 11:22 AM Page 243SLICING AND DICINGPhotoshop is the primary ... canthen use the Optimize palette to ensure color consistency from the firstframe to the last. Keep in mind that the more you tween, the smoother the motion but the larger the overall file size.We could...
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Taking Your Talent to the Web- P23 pptx

Taking Your Talent to the Web- P23 pptx

... bookmark the page to whichthey’ve been redirected instead of the actual index page. That’s fine forthem, but when they send their friends the URL or link to the site from asite of their own, they ... agt=navigator.userAgent.toLowerCase();///////////////////// Browser Version///////////////////317 Taking Your Talent to the Web15 0732 CH11 4/24/01 11:23 AM Page 317We also decided to use CSS to ... slice to another. And the bandwidth requirementswould have been substantially higher.CSS enabled us to create a page that looked and worked better than tra-313 Taking Your Talent to the WebFigure...
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Taking Your Talent to the Web- P29 ppt

Taking Your Talent to the Web- P29 ppt

... back into the work you do for clients. Notonly will this help your career, it will also enrich your life and the lives ofothers. Creating your content, designing it your way, repositioning yourselffrom ... yourselffrom vendor to author, you will have made your mark on the medium andperhaps on your generation.You will have taken your talent to the Web.402HOW: Never Can Say Goodbye: The Independent ... approaching a backer to start your own agency. The real jazz cats might do studio gigs to put three squares on the table,but dawn always caught them blowing mad bop in crazy uptown clubs.Real web...
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Taking Your Talent to the Web- P2 ppsx

Taking Your Talent to the Web- P2 ppsx

... eventu-ally come to your town.On the other hand, the book you are holding is available now, at a modestprice. You know what to do.2IntroductionPopuli (www.populi.com), the Web Talent Incubator,turns ... Alston, and designer-instructor CherylStockton, of the Pratt Institute. The cranky opinions are ours; the thor-oughness and good sense—theirs.) The concepts contained in the Populi curriculum and ... personal sites go offline when their cre-ators get bored or they move to a new location, and the creator neglects to leave a forwarding address. There are as many scenarios as there are webpages that...
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Taking Your Talent to the Web- P3 doc

Taking Your Talent to the Web- P3 doc

... enlarges what the Web can be.There is stupidity (and there is a lot of it). And then there is innovation andcreative rule-breaking that sometimes leads to greatness.11 Taking Your Talent to the Web03 ... languages(www.amazon.com). They can post their opinions to message boards(www.metafilter.com). If the designer has given them the option, they maychange the background colors to suit their mood (www.camworld.com). ... difference.Where’s the Map?Books, magazines, CDs, and videocassettes do not need to explain them-selves. Most of us read from left to right and top to bottom; we turn the page. We insert the disc or...
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