CRM Unplugged Chapter 4 pps

... toward the same objectives Top-management myopia may straitjacket marketing Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/ e 4. Evaluating Opportunities in the Changing ... nationalism and cultural differences. Consumerism is here — and basic Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/ e 4. Evaluating Opportunities in...

Ngày tải lên: 01/07/2014, 20:20

... respond to TRUMP STRATEGIES FOR REAL ESTATE 92 Telephone Traps You Should Know • One party will often forget something in a telephone negotiation, because both sides tend to prepare less for a telephone ... gotten all the information you wanted, tell the caller that you will call him or her back. This gives you the time necessary to craft a proper reply. TRUMP STRATEGIES FOR...

Ngày tải lên: 01/07/2014, 20:20

... salvage value of $40 0. †Switch to straight-line in Year 4; required for 15- and 20-year IRS asset classes. hel78 340 _ch 04. qxd 9/27/01 11:07 AM Page 143 1 34 Financial Analysis: Tools and Techniques The ... $10 $10,831 hel78 340 _ch 04. qxd 9/27/01 11:07 AM Page 1 04 142 Financial Analysis: Tools and Techniques In the case of physical assets, the depreciation writ...

Ngày tải lên: 01/07/2014, 22:20

... Insight Infrastructure 10 4 Key Points 11 5 5 Demand Visibility and Response 11 7 Demand Visibility 12 1 Best Practices for Increased Visibility 12 3 Responding to Market Demand 12 5 Best Practices for ... designed to align each area of the firm to emerging market realities. 18 CRM Unplugged c 01. qxd 3 /10 /04 4:03 PM Page 18 14 CRM Unplugged levers of competitive advantage...

Ngày tải lên: 01/07/2014, 23:20

... www.agilent.com/about/newsroom/presrel /20 02/ 19aug2002a.html, available as of January 28 , 20 04. 11. “CarsDirect Sues Software Maker,” Los Angeles Business Journal, December 4, 20 00, www.findarticles.com/cf_dls/m50 72/ 49 _22 / 67 721 084/p1/article.jhtml, ... of January 28 , 20 04. 12. Dale Buss, CRM horror stories: GMACCM spills the beans over failed CRM, ” Context, November 2...

Ngày tải lên: 01/07/2014, 23:20

... advantages are the keystone of successful CRM. Too often, CRM implementation takes 73 Strategy First: Aligning CRM with Company Strategy c 03. qxd 3/ 10/04 4:50 PM Page 73 management across activities. It ... race altogether. For example, to achieve price leadership, Southwest 56 CRM Unplugged c 03. qxd 3/ 10/04 4:50 PM Page 56 c 03. qxd 3/ 10/04 4:50 PM Page 54 policies, proce...

Ngày tải lên: 01/07/2014, 23:20

... business from same-city, consumer car renters. 96 CRM Unplugged c 04. qxd 3/10/ 04 4:50 PM Page 96 109 Exhibit 4. 4 CI Infrastructure Components c 04. qxd 3/10/ 04 4:50 PM Page 109 91 Customer Intelligence: ... service plans for each group. c 04. qxd 3/10/ 04 4:50 PM Page 91 105 Exhibit 4. 2 Delivering the Customer Value Propositions c 04. qxd 3/10/ 04 4:50 PM Page 105 c 04. qxd 3/1...

Ngày tải lên: 01/07/2014, 23:20

... action. Exhibit 5. 3 outlines some key questions to begin to understand where a firm stands in its ability to respond effectively to marketplace demand. c 05. qxd 3/10/04 8:09 PM Page 129 132 CRM Unplugged top ... earnings and c 05. qxd 3/10/04 8:09 PM Page 132 CHAPTER 5 Demand Visibility and Response Demand Visibility 121 Best Practices for Increased Visibility 123 Responding to Ma...

Ngày tải lên: 01/07/2014, 23:20

... and that, in 1 46 CRM Unplugged c 06. qxd 3/10/04 8:03 PM Page 1 46 150 CRM Unplugged Enterprise Marketing Management: How Customer Strategy Integrates with Marketing Strategy In this chapter, we have ... Cambridge: Harvard Business School Press, March 7, 2002. 161 An Enterprise-Wide Approach to CRM c 06. qxd 3/10/04 8:03 PM Page 161 142 CRM Unplugged A customer strategy c...

Ngày tải lên: 01/07/2014, 23:20

... 28 Stems K1 14 13 12 8 7 K2 28 26 26 28 24 24 K3 26 31 34 32 32 Roots K1 8 12 6 4 5 K2 17 47 44 22 27 43 K3 43 52 44 37 39 Source: M. Viro, Büntehof Abs. 4: 34 36, 19 74/ 75. TABLE 4. 6 Range of Sufficient ... ammonia-elicited changes of cytosolic pH in root hair cells of rice and maize as monitored by 2(,7(-bis-(2-car- boxyethyl )-5 (and 6-) -carboxyfluorescein-fluoresc...

Ngày tải lên: 02/07/2014, 00:20

... (years) 12 34 12 345 4. 00 3.98 2.63 5.37 4. 00 4. 00 4. 00 4. 00 4. 00 Value of the Put Option ($m) Value of the Put Option ($m) 12 34 12 345 36.55 36.06 27.33 44 .68 36.55 36.20 36. 34 36.76 36.13 is that, with increasing ... min () () () () () 1 1111 2 2 3 3 4 4 5 5 116 REAL OPTIONS IN PRACTICE TABLE 4. 2 The option value under time uncertainty Value of the Call Optio...

Ngày tải lên: 02/07/2014, 01:20

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Ngày tải lên: 02/07/2014, 04:20

... as to force nourishment into the inserted bud. [Illustration: FIG. 71. Sloping line shows where to cut tree] CHAPTER IV 46 ground, in order that a low foliage may lessen the danger of sun-scald ... bud, and the bud-shoot grows three or four feet. One year later the shoot branches and the top begins to form; and in the fall of the following year the tree may be sold as a two-year-old, alth...

Ngày tải lên: 02/07/2014, 05:20

... THE COUNT OF MONTE CRISTO ALEXANDRE DUMAS CHAPTER 4 Conspiracy. Danglars followed Edmond and Mercedes with his eyes until the two lovers disappeared behind one of the angles of Fort ... because they have bad thoughts which they are afraid the liquor will extract from their hearts;" and Caderousse began to sing the two last lines of a song very p...

Ngày tải lên: 02/07/2014, 05:20

... 7.60 1.17 −20 .4 57 .4 2 .48 16. 14 0.19 Discretionary 299 16% 67 232 2.03 9.93 3.01 1.31 −3.9 18.8 2 .42 9. 24 0. 54 Systematic 897 47 % 350 547 1.70 4. 73 5.27 0.83 −8.3 26 .4 1.86 6.35 0. 24 Stock Index ... 0.99 *** 0 .44 D1b 2.17 0.02 −0. 04 D1b −1.73 0.88 ** 0.00 D1b 0. 04 0 .44 *** 0.20 D1c −0.78 0. 94 ** 0.03 D1c 1.15 0.32 -0.03 D1c 0. 74 ** 0.70 *** 0.18 D10b 0 .41 0. 6...

Ngày tải lên: 03/07/2014, 23:20