marketing manager course - chapter 2

... medium-sized firm of 10 0- 499 employees; or z A large firm with 500 or more employees. McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 20 04 The McGraw-Hill ... to long- term success McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. Alternative Forms of Entrepreneurship Intrapreneurship Spin-Offs Franchises McGraw-Hill ©...

Ngày tải lên: 15/10/2013, 23:13

... President Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 20 04 The McGraw-Hill Companies, ... Structure President President Software Division Software Division Consulting Source Division Consulting Source Division Computer Division Computer Division Prod...

Ngày tải lên: 18/10/2013, 11:15

... Training Training Cross Cross - - functional functional Training Training McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. Career Development z Long-term effort in which the ... unionism z Job-based unionism z Collective bargaining z Voluntary contracts z Adversarial relationships McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. 10 C...

Ngày tải lên: 18/10/2013, 11:15

... skills team skills McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. 11 Chapter Managing Employee Diversity Managing Employee Diversity McGraw-Hill © 20 04 The McGraw-Hill Companies, ... Affirm a tive Action Affirm a tive Action McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights...

Ngày tải lên: 22/10/2013, 09:15

... instrumentalities and valences. McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. 12 Chapter Motivation Motivation McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights ... measurable McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. Applications of Manageme...

Ngày tải lên: 22/10/2013, 09:15

... reserved. 13 Chapter Leadership Leadership McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. The Managerial Grid Concern for Production Concern for Production 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 Concern ... Power I I Good Good High High Strong Strong II II Good Good High High Weak Weak III III Good Good Low Low Strong Strong IV...

Ngày tải lên: 26/10/2013, 16:15

... skills ¾ Interpersonal skills McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. 14 Chapter Managing Teams Managing Teams McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights ... GroupCharacteristic McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. The Benefits of Teams C osts and Productivity Quality Improvements Speed Innovation...

Ngày tải lên: 26/10/2013, 16:15

... customer feedback. McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. 15 Chapter Managing Communication Managing Communication McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. ... z Are an invaluable skill for managers McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. Managing Organizational Communications Face-to-Face Communication Writ...

Ngày tải lên: 04/11/2013, 10:15

... approach. McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, ... Scorecard Outcomes Focus Process Formal Informal Type McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. Types of Financial Controls Budgetary Control Financial...

Ngày tải lên: 04/11/2013, 19:15

... order must be checked to verify it is complete. © 20 04 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill McGraw-Hill © 20 04 The McGraw-Hill Companies, Inc. All rights reserved. Managing ... fixtures 2 weeksNone2C. Paint interior 1 weekNone1B. Order equipment 4 weeksNone1A. Get permit TimeRelation to Other Steps OrderStep © 20 04 The McGraw-Hill Companies, Inc. All rights...

Ngày tải lên: 04/11/2013, 19:15