marketing manager course - chapter 1 Management and Its Evolution

Marketing Manager Course - Chapter 08

Marketing Manager Course - Chapter 08

... other partners’ actions. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 8 Chapter Entrepreneurship Entrepreneurship McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... corporation fees z Corporate capital, profits, dividends, and salaries double-taxed z Activities limited to those stated in charter. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All...

Ngày tải lên: 15/10/2013, 23:13

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Marketing Manager Course - Chapter 09

Marketing Manager Course - Chapter 09

... President Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 The McGraw-Hill ... command z Staff Authority ¾ the right to provide advice, recommend, and counsel line managers and others in the organization ¾ staff managers direct line managers...

Ngày tải lên: 18/10/2013, 11:15

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Marketing Manager Course - Chapter 10

Marketing Manager Course - Chapter 10

... (19 35) z Fair Labor Standards Act (19 38) z Taft-Hartley Act (19 47) z Landrum-Griffin Act (19 59) z Equal Pay Act (19 63) z Title VII of Civil Rights Act (19 64) z Executive Order 11 246 (19 65) z Age Discrimination ... Act (19 82) z Consolidated Omnibus Budget Reconciliation Act (19 85) z Immigration Reform and Control Act (19 86) z Worker Adjustment and Retraining Act (19 88) z...

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Marketing Manager Course - Chapter 11

Marketing Manager Course - Chapter 11

... Diversity z Top management commitment z Linking diversity initiatives to business strategies and objectives (Slide 14 & 15 ) z Management responsibility and accountability z Diversity audits z Developmental ... skills team skills McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 11 Chapter Managing Employee Diversity Managing Employee Diversity McGraw-...

Ngày tải lên: 22/10/2013, 09:15

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Marketing Manager Course - Chapter 12

Marketing Manager Course - Chapter 12

... valences. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 12 Chapter Motivation Motivation McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. McClelland’s Needs Theory McClelland McClelland ’ ’ s s Needs Needs Theory Theory Need ... employees ¾ Challenging and realistic ¾ Specific, quantifiable, and measurable McGraw-Hill © 2004 The McGraw-...

Ngày tải lên: 22/10/2013, 09:15

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Marketing Manager Course - Chapter 13

Marketing Manager Course - Chapter 13

... Production 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 Concern for People Concern for People (1, 9) (1, 9) (1, 1) (1, 1) (5,5) (5,5) (9,9) (9,9) (9 ,1) (9 ,1) McGraw-Hill © ... Lead “Can-Do” Attitude “ “ Can Can - - Do Do ” ” Attitude Attitude Self- Confidence Self Self - - Confidence Confidence Honesty and Integrity Honesty Honesty and In...

Ngày tải lên: 26/10/2013, 16:15

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Marketing Manager Course - Chapter 14

Marketing Manager Course - Chapter 14

... skills ¾ Interpersonal skills McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 14 Chapter Managing Teams Managing Teams McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... assigned to it on a full-time basis, and its duration is long. z Utilize employees whose jobs are similar but who may have different levels of skill. McGraw-Hill © 2004 The McGra...

Ngày tải lên: 26/10/2013, 16:15

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Marketing Manager Course - Chapter 15

Marketing Manager Course - Chapter 15

... face-to-face meetings in order to build team spirit and trust. z Without trust, there can be misunderstandings and teams are likely to be short-lived. z Make sure individual team members and ... customer feedback. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 15 Chapter Managing Communication Managing Communication McGraw-Hill © 2004 The McGraw-Hill Compan...

Ngày tải lên: 04/11/2013, 10:15

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Marketing Manager Course - Chapter 16

Marketing Manager Course - Chapter 16

... this chapter, you should be able to: z Understand the importance of control systems. z Distinguish between system- and person-based control systems. z Distinguish between process- and outcome-based ... Ratios Activity-Based Costing McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 16 Chapter Management Control Management Control McGraw-Hill © 2004 The McGraw...

Ngày tải lên: 04/11/2013, 19:15

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Marketing Manager Course - Chapter 17

Marketing Manager Course - Chapter 17

... floors Get permit 4 1 1 1 1 1 11 1 © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Total Quality Management (TQM) (continued) z Customers and TQM ¾ Operations management can ... operations management process. z Understand and apply the principles of quality management, kaizen, just-in-time manufacturing, and kanban to the production process. © 2004...

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