... 407–424.Anderson, J.C. and Narus, J.A. (1998), Business Market Management, Understanding, Creating, and Delivering Value, Upper Saddle River, NJ: Prentice-Hall.Backer, D. (2003), Civil Society and ... efficient and wealthy – and, incidentally, it will improve its moral standards. So far the classic assumption that efficiency, social harmony and moral superiority would go hand in hand has survived ... and publicly justifiable interests are being accepted. The political authorities must respect the interests of corporations and NGOs, the NGOs must develop an understanding for governments and...