... of your business. If you are attempting to establish a proprietary positioning for your company and brand in the consumer’s mind, meaning in the eyes of the end buyer at the retail level, the ... has got to be what THEY want. Whether they trust in their dealings with you, they trust in the construction of the product, they trust in the promise you make, they trust in the quality, etc. ... building the personality, the dimension, the interconnection between your brand and the consumer, the greater the connection, the greater the bond, the greater the loyalty, the greater the sales,...