... an all-time high, and the rst step towards optimization is to understand the lifecycle of Facebook Pages.For Facebook Pages, success is measured in cycles, rather than the short burst campaigns ... understanding this lifecycle.Too oen obscured by the “vanity metrics” of Page Likes and audience growth, Pages that optimize for the content lifecycle on Facebook reach 2x, 3x or even 4x more of their ... stage. While they sound similar, it is essential to understand these denitions and develop a vocabulary for talking about Facebook Pages.• Facebook marketing is based on a lifecycle that is...