... fits into a particular niche: restaurantowner, plant manager, candlestick maker, and so on. While your customers may not allhang out at the same bar after work, it’s a good bet that they’re ... onlineAdditional Goal Sign brick-and-mortar contractsǠ Table 1.2 Summary of Business Goals for ElderPetsPrimary Goal Help more animals in needAdditional Goal Attract more donationsAdditional Goal Attract ... of Elizabeth, a marketing director at ElderPets, we have a differentsituation. ElderPets is a nonprofit organization that provides meals, walks, and veteri-nary care assistance to animals belonging...