... lose-lose project conflicts, confronting them, and changing them into win-win situ- ations. B. Win-Win, Win-Lose, and Lose-Lose Situations Making everyone a winner may seem like an unachiev- ... NO. 7, JULY 1989 Theory-W Software Project Management: Principles and Examples BARRY W. BOEHM, SENIOR MEMBER, IEEE, AND RONY ROSS Abstract-A good software project management theory should ... maintenance, software management, software personnel management, software planning and control. I. INTRODUCTION S OFTWARE project management today is an art. The skillful integration of software...