... century ago, people took the time to stop and look into store windows. I imagine them strolling along, stopping at a tall window and peering through the glass, curious to view the latest fashions, ... Figure 5.1 shows, since the mid-1970s there has been a series of important industry-changing waves in the area of retail marketing. The first wave was set in motion in the mid-1970s by the introduction ... activities in the 1980s to co -marketing in the 1990s. However, today, there is one critical and significant difference from these activities of the past in that the retailer is going to play a...