The Insider’s Guide to Selling Real Estate doc
... Hicks. How to Make Big Money in Real Estate in the Tighter, Tougher 90’s Market. Prentice Hall. USA. 1992. The Insider’s Guide to Selling Real Estate 3 SECTION 3: ON THE PROWL FOR ... and to realize incredible profit in real estate selling, is to understand this dynamic field from the inside; that is, to know the tips, techniques, and strate...
Ngày tải lên: 27/06/2014, 23:20
... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their customers, and the session was filmed ... not keen to feature one of their competitors. So a creative solution had to be found to capture the imagination of broadcast media and generate quality coverage. Objectives •...
Ngày tải lên: 13/12/2013, 04:15
... role, though they may build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the day -to- day work ... begin to take on the responsibility for directing accounts in a mentored environment as they progress upwards. • Account Director: the responsibility of the account d...
Ngày tải lên: 13/12/2013, 04:15
Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx
... The Insider’s Guide to PR: Chapter 3 Page 10 A: To be honest I’m not that up to speed with modern technology, but I do have a real interest in current affairs. Would I ever get the chance to ... It really varies. They have just put together a market report for one of the Financial T eam’s clients, but before that have been designing a flyer for the Events department....
Ngày tải lên: 13/12/2013, 04:15
Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc
... conduct. In-house PR departments might also have to work to other standards or codes related to their own specific industries. The Insider’s Guide to PR: Chapter 1 Page 3 Kathryn Wyllie Account ... tend to be in-house PR, marketing or communications departments of other private businesses or the public sector, like local authorities. PR CONSULTANCY: A PROFILE If you decide...
Ngày tải lên: 13/12/2013, 04:15
Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt
... clients’ messages to the public; therefore you need to have extensive knowledge of your client and the main issues of concern to the company. PR is not about self-promotion. Go back to the pub and ... ways to sell in your story to that media C: you decide to leave it till the next day ■■ 10. The working day at the office is finally over and you decide to take one...
Ngày tải lên: 23/12/2013, 00:15
Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx
... comprehensive index of UK print, broadcast and online media, with ‘deep links’ to their web sites. The Insider’s Guide to PR: Chapter 8 Page 22 ... a global reach. The Council of Public Relations Firms (www.prfirms.org). The association for PR consultancies in the US. The Public Relations Society Of America (www.prsa.org). The US body for ... useful contacts. The Intern...
Ngày tải lên: 23/12/2013, 00:15
Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc
... referred to as ‘clipping’. • E-pr: the practice of public relations using the internet instead of, or alongside, traditional media. • Editorial: written materials composed to communicate a brand to the ... various audiences identified by the client and consultancy. • Embargo: a warning to the media not to publish a news item until the date specified on the release (us...
Ngày tải lên: 23/12/2013, 00:15
Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc
... attracted to accounts held by the firm, or have been impressed by the company’s work and reputation in a particular sector. Contributors to this guide put research at the top of any job hunter’s action ... can afford to overlook an opportunity to recruit the stars of tomorrow. Do your research Do think carefully about the type of consultancy you would like to work in. Y...
Ngày tải lên: 20/01/2014, 00:20