Learning Management Marketing and Customer Support 13 pptx
Learning Management Marketing and Customer Support_9 pptx
... 11:29 AM Page 513 Building the Data Mining Environment 16 CHAPTER In the Big Rock Candy Mountains, There’s a land that’s fair and bright, Where the handouts grow on bushes And you sleep ... their jobs. In the ideal customer- centric organization, everyone is rewarded for increasing cus- tomer value and understands that this requires learning from each customer 470643 c15.q...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_11 pptx
... telephone data although few customers use them. One way to handle this is to identify the handsets to keep and to add a new field “handset for analysis” that keeps these handsets and places the rest ... $0 $0 $75 $0.00 $25.00 $25.00 Customer 5 $8,000 12.9% $6,500 $0 $0 $6,500 $0.00 $65.00 $65.00 Customer 6 $5,000 17.9% $0 $4,500 $135 $135 $67 .13 $0.00 $67 .13 582 Chapter 1...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_13 pptx
... variation, 129 standard deviation, 132 , 138 standardized values, 129 133 sum of values, 137 138 time series analysis, 128–129 truncated data, 162 variance, 138 z-values, 131 , 138 statistical ... 525–526 standard deviation estimation, 81 statistics, 132 , 138 variance and, 138 standard error of proportion, statistical analysis, 139 –141 standardization, numeric valu...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_2 docx
... same number of records supporting it. As a general rule of thumb, several dozen records for each category are a minimum to get adequate support and hundreds or thousands of examples are not ... non-content-bearing words, such as “it,” and, ” and “of,” were removed from the text of all stories in the training set. A total of 368 words in this category were identified and removed. 2...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_3 ppt
... possibilities for information about customers and their behavior over time. Demographic and trending information is available on individuals and households to further augment customer profiles. This addi- tional ... 2-by-4s also purchase nails; customers who purchase paint buy paint brushes; oil and oil filters are purchased together, as are hamburgers and hamburger buns, and...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_4 docx
... Chapter 10 customer behavior was the total amount billed and whether customers paid the bills in a timely matter. They were leaving a lot of information on the table. A Comparison of Two Customers ... 200 are extra cheese 400 are mushroom and pepperoni, 300 are mushroom and extra cheese, 200 are pepperoni and extra cheese 100 are mushroom, pepperoni, and extra cheese. 550 have n...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_5 ppt
... and evergreens, and between winter, spring, summer, and fall. People know enough about woodland flora to predict that, of all the hundreds of vari- ables associated with the forest, season and ... encountered in market- ing, sales, and customer support are not about points in space. They are about purchases, phone calls, airplane trips, car registrations, and a thousand other...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_6 pot
... 11:17 AM Page 413 Hazard Functions and Survival Analysis in Marketing 413 forced to stop. As mentioned earlier, it is not a good idea to use such knowl- edge, gained at the end of the customer relationship, ... Practice Survival analysis has proven to be very valuable for understanding customers and quantifying marketing efforts in terms of customer retention. It provides a w...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_12 potx
... histograms and, 127 mean values, 137 median values, 137 mode values, 137 multiple comparisons, 148–149 normal distribution, 130 132 null hypothesis and, 125–126 probabilities, 133 135 proportion, ... marketing campaign approaches, 145 sample variation, 129 standard deviation, 132 , 138 standardized values, 129 133 sum of values, 137 138 time series analysis, 128–129...
Ngày tải lên: 22/06/2014, 04:20
Management and Services Part 13 pptx
... Electronics, Circuits and Systems, 2003, 5(1): 14. [10] Tangsrirat W, Dumawipata T and Unhavanich S. Realization of lowpass and bandpass leapfrog filters using OAs and OTAs, SICE 2003 Annual ... CMOS CCCII and their aspect ratio with ±2 volts power supplies are illustrated in Fig. 13 and Fig. 14, respectively [13- 14] . The W/L parameters of MOS transistors are given in Tab...
Ngày tải lên: 21/06/2014, 02:20
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