Learning Management Marketing and Customer Support 13 pptx
Learning Management Marketing and Customer Support_9 pptx
... 11:29 AM Page 513
Building the Data Mining
Environment
16
CHAPTER
In the Big Rock Candy Mountains,
There’s a land that’s fair and bright,
Where the handouts grow on bushes
And you sleep ... their jobs. In the
ideal customer- centric organization, everyone is rewarded for increasing cus-
tomer value and understands that this requires learning from each customer
470643 c15.q...
Learning Management Marketing and Customer Support_11 pptx
...
telephone data although few customers use them. One way to handle this is to
identify the handsets to keep and to add a new field “handset for analysis”
that keeps these handsets and places the rest ... $0
$0 $75 $0.00 $25.00 $25.00
Customer 5 $8,000 12.9% $6,500 $0
$0 $6,500 $0.00 $65.00 $65.00
Customer 6 $5,000 17.9% $0 $4,500
$135 $135 $67 .13 $0.00
$67 .13
582 Chapter 1...
Learning Management Marketing and Customer Support_13 pptx
... variation, 129
standard deviation, 132 , 138
standardized values, 129 133
sum of values, 137 138
time series analysis, 128–129
truncated data, 162
variance, 138
z-values, 131 , 138
statistical ... 525–526
standard deviation
estimation, 81
statistics, 132 , 138
variance and, 138
standard error of proportion,
statistical analysis, 139 –141
standardization, numeric valu...
Learning Management Marketing and Customer Support_2 docx
... same number of records supporting it. As a general rule of thumb,
several dozen records for each category are a minimum to get adequate
support and hundreds or thousands of examples are not ... non-content-bearing words, such as “it,” and, ” and “of,” were
removed from the text of all stories in the training set. A total of 368
words in this category were identified and removed.
2...
Learning Management Marketing and Customer Support_3 ppt
... possibilities for information about customers and their
behavior over time. Demographic and trending information is available on
individuals and households to further augment customer profiles. This addi-
tional ... 2-by-4s also purchase nails; customers who
purchase paint buy paint brushes; oil and oil filters are purchased together, as
are hamburgers and hamburger buns, and...
Learning Management Marketing and Customer Support_4 docx
... Chapter 10
customer behavior was the total amount billed and whether customers paid
the bills in a timely matter. They were leaving a lot of information on the table.
A Comparison of Two Customers ... 200 are extra cheese
400 are mushroom and pepperoni, 300 are mushroom and extra cheese, 200 are pepperoni and extra cheese
100 are mushroom, pepperoni, and extra cheese.
550 have n...
Learning Management Marketing and Customer Support_5 ppt
... and evergreens, and between winter, spring, summer, and fall. People
know enough about woodland flora to predict that, of all the hundreds of vari-
ables associated with the forest, season and ... encountered in market-
ing, sales, and customer support are not about points in space. They are about
purchases, phone calls, airplane trips, car registrations, and a thousand other...
Learning Management Marketing and Customer Support_6 pot
... 11:17 AM Page 413
Hazard Functions and Survival Analysis in Marketing 413
forced to stop. As mentioned earlier, it is not a good idea to use such knowl-
edge, gained at the end of the customer relationship, ... Practice
Survival analysis has proven to be very valuable for understanding customers
and quantifying marketing efforts in terms of customer retention. It provides a
w...
Learning Management Marketing and Customer Support_12 potx
...
histograms and, 127
mean values, 137
median values, 137
mode values, 137
multiple comparisons, 148–149
normal distribution, 130 132
null hypothesis and, 125–126
probabilities, 133 135
proportion, ... marketing campaign
approaches, 145
sample variation, 129
standard deviation, 132 , 138
standardized values, 129 133
sum of values, 137 138
time series analysis, 128–129...
Management and Services Part 13 pptx
... Electronics,
Circuits and Systems, 2003, 5(1): 14.
[10] Tangsrirat W, Dumawipata T and Unhavanich S. Realization of lowpass and bandpass
leapfrog filters using OAs and OTAs, SICE 2003 Annual ... CMOS CCCII
and their aspect ratio with ±2 volts power supplies are illustrated in Fig. 13 and Fig. 14,
respectively
[13- 14]
. The W/L parameters of MOS transistors are given in Tab...
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