Learning Management Marketing and Customer Support 11 pptx
Learning Management Marketing and Customer Support_9 pptx
... the
ideal customer- centric organization, everyone is rewarded for increasing cus-
tomer value and understands that this requires learning from each customer
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Building the Data Mining
Environment
16
CHAPTER
In the Big Rock Candy Mountains,
There’s a land that’s fair and bright,
Where the handouts grow on bush...
Learning Management Marketing and Customer Support_11 pptx
...
telephone data although few customers use them. One way to handle this is to
identify the handsets to keep and to add a new field “handset for analysis”
that keeps these handsets and places the rest ... model is complicated and takes into account sales, billing, and
business hierarchy information.
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552 Chapter 17
Dates and Times
Dates...
Learning Management Marketing and Customer Support_13 pptx
...
cross-selling, 115 116
customer response, tracking, 109
customer segmentation, 111 113
differential response analysis,
107–108
discussed, 95
fixed budgets, 97–100
loyalty programs, 111
new customer ... reducing exposure to,
113 114
crossover, generic algorithms, 430
cross-selling opportunities
affinity grouping, 11
customer relationships, 467
marketing campaigns, 11...
Learning Management Marketing and Customer Support_2 docx
... same number of records supporting it. As a general rule of thumb,
several dozen records for each category are a minimum to get adequate
support and hundreds or thousands of examples are not ... non-content-bearing words, such as “it,” and, ” and “of,” were
removed from the text of all stories in the training set. A total of 368
words in this category were identified and removed.
2...
Learning Management Marketing and Customer Support_3 ppt
... Milk
OJ
Cleaner
Milk
Soda
Detergent
OJ
Cleaner
Milk
Soda
Detergent
Orange juice, milk, and
window cleaner appear
together in exactly one
transaction.
4112 1
111 00
111 00
20021
10 011
302 Chapter 9
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TEAMFLY
...
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Market Basket Analysis and Association Rules 311
Table 9.7 Lift Measurements for Fou...
Learning Management Marketing and Customer Support_4 docx
... step, the following counts are created:
■■ Milk and detergent, milk and soda, milk and cleaner
■■ Detergent and soda, detergent and cleaner
■■ Soda and cleaner
This is a total of 10 pairs of items. ...
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334 Chapter 10
Identifying the Candidates
In the second phase, the root set is expanded to create the set of candidates. The
candid...
Learning Management Marketing and Customer Support_5 ppt
... 470643 c10.qxd 3/8/04 11: 16 AM Page 348
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354 Chapter 11
Unlike the traditional clothing size systems, the one Ashdown and Paal came
up with is not ...
subscriber longevity. Figure 11. 13 shows the final cluster tree and lists some
statistics about each of the four clusters at the leaves.
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11
Aut...
Learning Management Marketing and Customer Support_6 pot
... portals, and cata-
logers, where each customer s purchases (or visits) are spread out over time—or
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Hazard Functions and Survival Analysis in Marketing 411
The ... 3/8/04 11: 17 AM Page 389
Hazard Functions and Survival Analysis in Marketing 389
time
A group of customers with different
tenures are stacked on top of each
other. Each...
Learning Management Marketing and Customer Support_12 potx
... and standardization.
However, data mining tools are generally weak on looking up values and
doing aggregations. For this reason, the customer signature is almost always
created elsewhere and ... time and budgetary constraints we ended up building two separate models,
one based on the marketing data and one based on call detail data.
The marketing data was already summariz...
Data For Marketing Risk And Customer Relationship Management_9 pptx
... Reserve's loan customers. From the customers that were
current 36 months ago, Eastern selected all the customers now considered high risk or in default and a sample of those
customers who were ... products and services. Initially, Eastern
wishes to offer cellular phones and phone services to First Reserve's customer base. Eastern plans to use statement
inserts to promote...