Learning Management Marketing and Customer Support 11 pptx
Learning Management Marketing and Customer Support_9 pptx
... the ideal customer- centric organization, everyone is rewarded for increasing cus- tomer value and understands that this requires learning from each customer 470643 c15.qxd 3/8/04 11: 20 AM Page ... 3/8/04 11: 29 AM Page 513 Building the Data Mining Environment 16 CHAPTER In the Big Rock Candy Mountains, There’s a land that’s fair and bright, Where the handouts grow on bush...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_11 pptx
... telephone data although few customers use them. One way to handle this is to identify the handsets to keep and to add a new field “handset for analysis” that keeps these handsets and places the rest ... model is complicated and takes into account sales, billing, and business hierarchy information. 470643 c17.qxd 3/8/04 11: 29 AM Page 552 552 Chapter 17 Dates and Times Dates...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_13 pptx
... cross-selling, 115 116 customer response, tracking, 109 customer segmentation, 111 113 differential response analysis, 107–108 discussed, 95 fixed budgets, 97–100 loyalty programs, 111 new customer ... reducing exposure to, 113 114 crossover, generic algorithms, 430 cross-selling opportunities affinity grouping, 11 customer relationships, 467 marketing campaigns, 11...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_2 docx
... same number of records supporting it. As a general rule of thumb, several dozen records for each category are a minimum to get adequate support and hundreds or thousands of examples are not ... non-content-bearing words, such as “it,” and, ” and “of,” were removed from the text of all stories in the training set. A total of 368 words in this category were identified and removed. 2...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_3 ppt
... Milk OJ Cleaner Milk Soda Detergent OJ Cleaner Milk Soda Detergent Orange juice, milk, and window cleaner appear together in exactly one transaction. 4112 1 111 00 111 00 20021 10 011 302 Chapter 9 470643 c09.qxd 3/8/04 11: 15 AM Page 302 TEAMFLY ... 470643 c09.qxd 3/8/04 11: 15 AM Page 311 Market Basket Analysis and Association Rules 311 Table 9.7 Lift Measurements for Fou...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_4 docx
... step, the following counts are created: ■■ Milk and detergent, milk and soda, milk and cleaner ■■ Detergent and soda, detergent and cleaner ■■ Soda and cleaner This is a total of 10 pairs of items. ... 470643 c10.qxd 3/8/04 11: 16 AM Page 334 334 Chapter 10 Identifying the Candidates In the second phase, the root set is expanded to create the set of candidates. The candid...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_5 ppt
... 470643 c10.qxd 3/8/04 11: 16 AM Page 348 470643 c11.qxd 3/8/04 11: 17 AM Page 354 354 Chapter 11 Unlike the traditional clothing size systems, the one Ashdown and Paal came up with is not ... subscriber longevity. Figure 11. 13 shows the final cluster tree and lists some statistics about each of the four clusters at the leaves. 470643 c11.qxd 3/8/04 11: 16 AM Page 349 11 Aut...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_6 pot
... portals, and cata- logers, where each customer s purchases (or visits) are spread out over time—or 470643 c12.qxd 3/8/04 11: 17 AM Page 411 Hazard Functions and Survival Analysis in Marketing 411 The ... 3/8/04 11: 17 AM Page 389 Hazard Functions and Survival Analysis in Marketing 389 time A group of customers with different tenures are stacked on top of each other. Each...
Ngày tải lên: 22/06/2014, 04:20
Learning Management Marketing and Customer Support_12 potx
... and standardization. However, data mining tools are generally weak on looking up values and doing aggregations. For this reason, the customer signature is almost always created elsewhere and ... time and budgetary constraints we ended up building two separate models, one based on the marketing data and one based on call detail data. The marketing data was already summariz...
Ngày tải lên: 22/06/2014, 04:20
Data For Marketing Risk And Customer Relationship Management_9 pptx
... Reserve's loan customers. From the customers that were current 36 months ago, Eastern selected all the customers now considered high risk or in default and a sample of those customers who were ... products and services. Initially, Eastern wishes to offer cellular phones and phone services to First Reserve's customer base. Eastern plans to use statement inserts to promote...
Ngày tải lên: 21/06/2014, 13:20