Project Management Risk and Customer Relationship 7 potx

Data For Marketing Risk And Customer Relationship Management_4 potx

Data For Marketing Risk And Customer Relationship Management_4 potx

... variables into strong predictors. And every step of the way, I worked through the one-model and two-model approaches. We are now ready to take our final candidate variables and create the winning model. ... coefficients and create an output data set. I am now ready to process my candidate variables in the final model for both Method 1 (one-step model) and Method 2 (two-step model...

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Data For Marketing Risk And Customer Relationship Management_2 docx

Data For Marketing Risk And Customer Relationship Management_2 docx

... tot_acc 65- 67 /*total credit accounts*/ actopl6 68 -70 /*# accts open in last 6 mos*/ credlin 71 -77 /*total credit lines*/ tot_bal 78 -84 /*total credit card balances*/ inql6m 85- 87 /*# credit ... discuss customer data. This data is used to cross-sell, up-sell, and retain existing customers. And finally, I discuss several types of risk data. This is appropriate for both...

Ngày tải lên: 21/06/2014, 13:20

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Data For Marketing Risk And Customer Relationship Management_6 pot

Data For Marketing Risk And Customer Relationship Management_6 pot

... present value $20, 972 ,350 $12,000,1 27 $7, 592,3 17 Cumulative net present value $20, 972 ,350 $32, 972 , 477 $40,564 ,79 4 Average net present value $ 419.45 $ 659.45 $ 811.30 Page 171 tomers didn't ... parts and display the results. A model is a powerful tool for ranking customers or prospects. Figure 7. 5 shows the expected active rate, average risk index, and t...

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Data For Marketing Risk And Customer Relationship Management_8 pot

Data For Marketing Risk And Customer Relationship Management_8 pot

... prospecting and more successful customer relationship management. You can segment and profile your customer base to uncover those profit drivers using your knowledge of your customers, products, and ... understanding the segments can improve targeting and provide insights for marketers to create relevant offers. Summary In any industry, the first step to finding and creating...

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Data For Marketing Risk And Customer Relationship Management_9 pptx

Data For Marketing Risk And Customer Relationship Management_9 pptx

... Population and Sample Frequencies and Weights GROUP POPULATION POPULATION PERCENT SAMPLE WEIGHT High Risk 10, 875 3.48% 10, 875 1 Low Risk 301,665 96.5% 43,095 7 TOTAL 312,540 100% 53, 970 The ... still current and considered low risk. A high -risk customer was defined as any customer who was 90 days or more behind on a loan with First Reserve Bank. This included all...

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Data For Marketing Risk And Customer Relationship Management_12 doc

Data For Marketing Risk And Customer Relationship Management_12 doc

... 2322136( 72 630) 0( 85389) 2322136( 77 880) 0( 85381) 2322136( 77 883) 0( 85380) 2322136( 81343) 0( 85 371 ) 2322136( 8 275 0) Page 332 Quantiles (Def=5) 100% Max 554 477 4 99% 74 1006 75 % Q3 1829 87 95% 399898 50% ... Max 87 99% 52 75 % Q3 27 95% 41 50% Med 19 90% 35 25% Q1 12 10% 6 0% Min 1 5% 4 1% 2 Range 86 Q3 - Q1 15 Mode 14 Extremes Lowest Obs Highest Obs 1(...

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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... Both Novice and 5 37 Advanced Users, Consulting, and Support Vendor Credibility 5 37 Lessons Learned 5 37 Chapter 17 Preparing Data for Mining 539 What Data Should Look Like 540 The Customer ... Tree 176 Tests for Choosing the Best Split 176 Purity and Diversity 177 Gini or Population Diversity 178 Entropy Reduction or Information Gain 179 Information Gain Ratio 180 Ch...

Ngày tải lên: 07/04/2014, 11:16

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Tài liệu A Guide to the Project Management Body of Knowledge Part 7 doc

Tài liệu A Guide to the Project Management Body of Knowledge Part 7 doc

... 2, and 3 Section I - The Project Management Framework Chapters 1 and 2 Section II - The Standard for Project Management of a Project Chapter 3 - Project Management Processes for a Project ... Phone: +7- 095-215- 37- 18 Fax: +7- 095-215- 37- 18 www.sovnet.ru Slovenian Project Management Association (ZPM) Phone: +61- 176 7-134 Fax: +61-2 17- 341 www.ipma.ch...

Ngày tải lên: 24/12/2013, 19:15

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Tài liệu Application of Knowledge Management Technology in Customer Relationship Management pptx

Tài liệu Application of Knowledge Management Technology in Customer Relationship Management pptx

... Relationship Management 17 & Research Article Application of Knowledge Management Technology in Customer Relationship Management Ranjit Bose 1 * and Vijayan Sugumaran 2 1 Anderson School of Management, ... 2001. The customer pyramid: creating and serving profitable customers. California Management Review 43(4): 118–145. Knowledge and Process Management RESEARCH AR...

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