Leander Kahney''''''''s Inside Steve''''''''s Brain 9 potx

Leander Kahney''''s Inside Steve''''s Brain_2 pot

... one,” Jobs told the group.“See what you can do.”Times.5John Sculley, Apple’s CEO from 198 3 to 199 3, saidJobs concentrated as much on what was left out as on thestuff that was included. ... dropdown menus anddialog boxes can be jettisoned in favor of a few simplebuttons. In the late 199 0s and early 2000s, there was asteady shift toward single-purpose mini-applications in bothMac ... Mac OS were still basedon creaky old code, Apple decided that it had to start fromscratch. In 199 4, programmers began a ground-up rewriteof the operating system, code-named Copland, after thefamous...

Leander Kahney''''s Inside Steve''''s Brain_3 doc

... must-have for every business. Sales of the Apple II went from$770,000 in 197 7 to $7 .9 million in 197 8—and then $ 49 million in 197 9—making the Apple II the fastest-sellingpersonal computer of its time.Jobs ... phone makers.Apple still carefully designs its packaging withintroductory lessons in mind.In 199 9, Jonathan Ive told Fast Company magazine thatthe packaging of the first iMac was carefully designed ... unspokenindustry standard for case design. All the beige computersshipped throughout the 198 0s and 199 0s by Dell, IBM,Jobs wanted the Mac to be immediately accessible toanyone who picked it...

Leander Kahney''''s Inside Steve''''s Brain_4 pptx

... billion. In 199 5, Pixar released Toy Story, the firstfeature-length, computer-animated movie, which went on tobecome the highest grossing film of the year and won anOscar. Every year since 199 5, Pixar ... negotiated deals. “If I knew in 198 6 how much itwas going to cost to keep Pixar going, I doubt if I wouldhave bought the company,” Jobs complained to Fortune inSeptember 199 5.“I refer to those guys ... achieve,” Grinyer said. 19 Oddly, Ive had no affinity for computers as a student. “Iconsumers— the inability to change the iPod’s battery. TheiPod’s battery is tightly sealed inside the device’s...

Leander Kahney''''s Inside Steve''''s Brain_5 doc

... Johnsonin a 199 4 retrospective. “It turned the Super Bowl from afootball game into advertising’s Super Event of the yearand it ushered in the era of advertising as news.”16The “ 198 4” ad is ... an original, unorthodox way. Jobs left Apple in 198 5and the company switched agencies not long after hisdeparture. But when Jobs returned in 199 6, he broughtback the agency to create a campaign ... The spot began with a tag line taken from another,discarded ad: “Why 198 4 won’t be like ‘ 198 4’ ”—areference to George Orwell’s dystopian novel. It was toogood a line to just...

Leander Kahney''''s Inside Steve''''s Brain_6 pdf

... the bank.“At Apple we gave all our employees stock options veryearly on,” Jobs told Fortune in 199 8. “We were among thefirst in Silicon Valley to do that. And when I returned, I tookaway most ... companies allacross the tech sector. So important were options that, onreturning to Apple in 199 7, Jobs immediately fought hard toreprice plunging options to prevent an exodus of staff toother ... valuable as Apple’s stock hassurged a split-adjusted 1,250 percent since Jobs returnedas CEO in 199 7, according to Business Week. At Apple,there are few corporate indulgences. Jobs has his ownpersonal...

Leander Kahney''''s Inside Steve''''s Brain_8 ppt

... said.31Enriching Lives Along the WayUntil the 199 0s, most stores sold goods from a variety ofmanufacturers, the department store model. But in the late 198 0s, The Gap revolutionized retail by dropping ... notes that before he returned, Apple had lost itsproduct-oriented culture. In the late 198 0s and early 199 0s,there was great technology being developed in thecompany’s labs, but there wasn’t ... could find, whoturned out to be Millard “Mickey” Drexler, president andCEO of The Gap. In May 199 9, Drexler joined Apple’sboard. Drexler’s “expertise in marketing and retail will be atremendous...

Leander Kahney''''s Inside Steve''''s Brain_9 docx

... software Jobs created was iMovie, an easy-to-usevideo-editing application.Trouble is, in the late 199 0s, consumers were moreinterested in digital music than digital video. Jobs was soconsumed by ... the customer. The Cubebombed because it was built for designers, nota lot of brainstorming sessions,” explained one insider.“Products at Apple happen very organically. There [are] lotsof meetings, ... familiar iPod-like dial for navigatinglists of phone contacts and calls. Back in 198 3, the Hewlett-Packard 98 36 workstation had a keyboard with a similarwheel for scrolling text.On the software...

Leander Kahney''''s Inside Steve''''s Brain_10 pot

... matter of adding the “i” prefix, like theiMac. When Apple first started using the prefix in 199 9 withthe iMac, Apple said the “i” stood for “internet.” But theprefix is now used across such ... record holder, Sony’sWalkman, sold 350 million units during its fifteen-year reignin the 198 0s and early 199 0s.Perhaps the most important aspect of the iPod’ssuccess is the total control Jobs ... Widget“I’ve always wanted to own and control the primarytechnology in everything we do.”—Steve JobsIn 198 4, Steve Jobs’s baby—the first Macintosh computer— shipped without an internal cooling fan. The...

Leander Kahney''''s Inside Steve''''s Brain_11 doc

... July 14, 199 7.4 Amelio with Simon, On the Firing Line, p. 192 .5 Ibid., p. 193 .6 Ibid., p. 199 .7 “Steve’s Job: Restart Apple.”8 In the first quarter of 199 6, Apple recorded a loss ... toldRolling Stone in 199 4. “It hasn’t happened that often.”NotesIntroduction1 Alan Deutschman, The Second Coming of Steve Jobs(New York: Broad-way, 2001), pp. 59, 197 , 2 39, 243, 254, 294 -95 ; William ... 12, 199 8.(.www.businessweek.com/bwdaily/dnflash/may 199 8/nf80512d.htm)26 “Gates Takes a Swipe at iMac,” CNET News.com staff,July 26, 199 9. (www.news.com/Gates-takes-a-swipe-at-iMac/2100-1001_3-2 290 37.html)27 “Thinking...

Leander Kahney''''s Inside Steve''''s Brain_1 pdf

... depressed afterwards.”“You’re a Bunch of Idiots”Times.5John Sculley, Apple’s CEO from 198 3 to 199 3, saidJobs concentrated as much on what was left out as on thestuff that was included. ... Mac OS were still basedon creaky old code, Apple decided that it had to start fromscratch. In 199 4, programmers began a ground-up rewriteof the operating system, code-named Copland, after thefamous ... and Macromedia.It worked—eventually. Microsoft supported OS X fromthe get-go, thanks to Jobs’s 199 8 deal with Bill Gates thatcemented five years of software support. But Adobe andMacromedia...

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