Leander Kahney''''''''s Inside Steve''''''''s Brain 9 potx

... one,” Jobs told the group. “See what you can do.” Times. 5 John Sculley, Apple’s CEO from 198 3 to 199 3, said Jobs concentrated as much on what was left out as on the stuff that was included. ... dropdown menus and dialog boxes can be jettisoned in favor of a few simple buttons. In the late 199 0s and early 2000s, there was a steady shift toward single-purpose mini-applications in both Mac ....

Ngày tải lên: 21/06/2014, 13:20

... must- have for every business. Sales of the Apple II went from $770,000 in 197 7 to $7 .9 million in 197 8—and then $ 49 million in 197 9—making the Apple II the fastest-selling personal computer of its time. Jobs ... phone makers. Apple still carefully designs its packaging with introductory lessons in mind. In 199 9, Jonathan Ive told Fast Company magazine that the packaging of the first...

Ngày tải lên: 21/06/2014, 13:20

... billion. In 199 5, Pixar released Toy Story, the first feature-length, computer-animated movie, which went on to become the highest grossing film of the year and won an Oscar. Every year since 199 5, Pixar ... negotiated deals. “If I knew in 198 6 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company,” Jobs complained to Fortune in September 199 5. “I r...

Ngày tải lên: 21/06/2014, 13:20

... Johnson in a 199 4 retrospective. “It turned the Super Bowl from a football game into advertising’s Super Event of the year and it ushered in the era of advertising as news.” 16 The “ 198 4” ad is ... an original, unorthodox way. Jobs left Apple in 198 5 and the company switched agencies not long after his departure. But when Jobs returned in 199 6, he brought back the agency to create a camp...

Ngày tải lên: 21/06/2014, 13:20

... the bank. “At Apple we gave all our employees stock options very early on,” Jobs told Fortune in 199 8. “We were among the first in Silicon Valley to do that. And when I returned, I took away most ... companies all across the tech sector. So important were options that, on returning to Apple in 199 7, Jobs immediately fought hard to reprice plunging options to prevent an exodus of staff to ot...

Ngày tải lên: 21/06/2014, 13:20

... said. 31 Enriching Lives Along the Way Until the 199 0s, most stores sold goods from a variety of manufacturers, the department store model. But in the late 198 0s, The Gap revolutionized retail by dropping ... notes that before he returned, Apple had lost its product-oriented culture. In the late 198 0s and early 199 0s, there was great technology being developed in the company’s labs, but...

Ngày tải lên: 21/06/2014, 13:20

... software Jobs created was iMovie, an easy-to-use video-editing application. Trouble is, in the late 199 0s, consumers were more interested in digital music than digital video. Jobs was so consumed by ... the customer. The Cube bombed because it was built for designers, not a lot of brainstorming sessions,” explained one insider. “Products at Apple happen very organically. There [are] lots of...

Ngày tải lên: 21/06/2014, 13:20

... matter of adding the “i” prefix, like the iMac. When Apple first started using the prefix in 199 9 with the iMac, Apple said the “i” stood for “internet.” But the prefix is now used across such ... record holder, Sony’s Walkman, sold 350 million units during its fifteen-year reign in the 198 0s and early 199 0s. Perhaps the most important aspect of the iPod’s success is the total control Jobs...

Ngày tải lên: 21/06/2014, 13:20

... July 14, 199 7. 4 Amelio with Simon, On the Firing Line, p. 192 . 5 Ibid., p. 193 . 6 Ibid., p. 199 . 7 “Steve’s Job: Restart Apple.” 8 In the first quarter of 199 6, Apple recorded a loss ... told Rolling Stone in 199 4. “It hasn’t happened that often.” Notes Introduction 1 Alan Deutschman, The Second Coming of Steve Jobs (New York: Broad-way, 2001), pp. 59, 197 , 2 39, 243, 254, 294 -95 ;...

Ngày tải lên: 21/06/2014, 13:20

... depressed afterwards.” “You’re a Bunch of Idiots” Times. 5 John Sculley, Apple’s CEO from 198 3 to 199 3, said Jobs concentrated as much on what was left out as on the stuff that was included. ... Mac OS were still based on creaky old code, Apple decided that it had to start from scratch. In 199 4, programmers began a ground-up rewrite of the operating system, code-named Copland, after the fa...

Ngày tải lên: 22/06/2014, 04:20