Leander Kahney''''''''s Inside Steve''''''''s Brain 8 pot
Leander Kahney''''s Inside Steve''''s Brain_2 pot
... knew. Jobs is the
same. He has no need for user groups because he is a
user experience expert.”
8
“We have a lot of customers, and we have a lot of
research into our installed base,” Jobs told ... it had to run on every G3
processor Apple had on the market, and it had to run in as
little as 8 Mbytes of video memory. It was a very tall order.
company rather than develop one itself. The ......
Leander Kahney''''s Inside Steve''''s Brain_3 doc
... down on specifics. He has a
tendency to talk in the abstract, and sometimes slips into
In March 1 982 , Jobs decided Apple needed a “world
class” industrial designer, a designer with an international
reputation. ... international
reputation. Jerry Manock and other members of Apple’s
design team didn’t fit the bill. In the early 1 980 s, design was
becoming a major force in industry, especiall...
Leander Kahney''''s Inside Steve''''s Brain_4 pptx
... There’s very little personal space inside the studio. There
are no cubicles or offices. The studio is a large open space
with several ... it to
the manufacturing people, and they go, ‘We can’t build
that!’ And it gets a lot worse.”
28
In interviews, Ive has talked about “deep collaboration,”
“cross pollination,” and “concurrent ... iMac). Then
came laptops in metals like titanium and alum...
Leander Kahney''''s Inside Steve''''s Brain_5 doc
... The spot began with a tag line taken from another,
discarded ad: “Why 1 984 won’t be like ‘1 984 ’ ”—a
reference to George Orwell’s dystopian novel. ... sixty-second spot
never showed the Mac, nor any computer, but the message
was clear: the Mac would free downtrodden computer
users from the hegemony of IBM.
Apple’s board of directors was shown the spot ... advertising as news.”
16
The “1 984...
Leander Kahney''''s Inside Steve''''s Brain_6 pdf
... campaigns that featured people, not
computers, in spots that looked like they may have come
from Apple. In one of HP’s “The Computer Is Personal
Again” TV spots, the hip-hop star Jay Z shows viewers ... to
make this new product,” Jobs wrote in an essay for the
premier issue of Macworld magazine in 1 984 . “We feel this
may be the best thing we’ll ever do with our lives.”
In retrospect, this t...
Leander Kahney''''s Inside Steve''''s Brain_8 ppt
... attracted at their
height about 80 ,000 conference attendees to a pair of
biannual meets. (These days, more than 80 ,000 people
visit Apple’s stores every morning, and another 80 ,000 in
the afternoon!)
In ... percent.
“Its $ 489 million spent is a fraction of its larger
competitors,” Booz Allen said. “But by rigorously focusing
its development resources on a short list of projects with
th...
Leander Kahney''''s Inside Steve''''s Brain_9 docx
... the customer. The Cube
bombed because it was built for designers, not
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... familiar iPod-like dial for navigating
lists of phone contacts and calls. Back in 1 983 , the Hewlett-
Packard 983 6 workstation had a keyboard with a similar
wheel for scrolling text.
On th...
Leander Kahney''''s Inside Steve''''s Brain_10 pot
... iSync software uses
Chapter 8
Total Control: The Whole Widget
“I’ve always wanted to own and control the primary
technology in everything we do.”
—Steve Jobs
In 1 984 , Steve Jobs’s baby—the first ... think about it.
After the meeting, Jobs began market testing several
alternative names on people inside and outside the
company whom he trusted. “He was throwing out a whole
lot of names,” s...
Leander Kahney''''s Inside Steve''''s Brain_11 doc
... old pro,” by Brent
Schlender and Steve Jobs, Fortune, Nov. 9, 19 98.
(money.cnn.com/magazines/fortune/fortune_archive/19 98/ 11/09/25 088 0/index.htm)
22 “Steve’s Job: Restart Apple.”
23 Jim Oliver, ... ’ 98, Web Publishing
Conference, special keynote: Steve Jobs, Aug. 31, 19 98.
25 “Steve Jobs on Apple’s Resurgence: ‘Not a One-Man
Show’,” by Andy Reinhart, Business Week Online, May 12,
19...
Leander Kahney''''s Inside Steve''''s Brain_1 pdf
... Chapter 2
Despotism: Apple’s One-Man Focus
Group
“We made the buttons on the screen look so good
you’ll want ... fruitlessly trying to develop a modern version
of the Macintosh operating system. Since its debut in 1 984 ,
the old Mac OS had turned into a bloated, unstable
patchwork of code. It had become a nightmare ... pretty depressed afterwards.”
“You’re a Bunch of Idiots”
Times.
5
John Sc...
Từ khóa: