Leander Kahney''''''''s Inside Steve''''''''s Brain 7 docx
Leander Kahney''''s Inside Steve''''s Brain_2 pot
... be
when they have no idea what a graphics-based computer
is? No one has ever seen one before.’ ”
7
Creativity in art and technology is about individual
expression. Just as an artist couldn’t produce ... should,
too.
• Simplify. Simplifying means stripping back. Here is
MacBook Pro laptop (as much as $ 875 ) than Dell makes
on a $500 system (about $25). This is why Dell bought
Alienware, a b...
Leander Kahney''''s Inside Steve''''s Brain_3 doc
... must-
have for every business. Sales of the Apple II went from
$77 0,000 in 1 977 to $7. 9 million in 1 978 —and then $49
million in 1 979 —making the Apple II the fastest-selling
personal computer of ... the
cases chromed inside, but Manock ignored him and Jobs
didn’t press it.
To get the case ready for the Apple II’s big debut at the
first West Coast Computer Faire in April 1 977 (which i...
Leander Kahney''''s Inside Steve''''s Brain_4 pptx
... There’s very little personal space inside the studio. There
are no cubicles or offices. The studio is a large open space
with several ... what Ive’s real role
when you’re still very open to exploration, that you find
opportunities.”
27
To find these opportunities, Jobs assiduously avoids a
serial, step-by-step design regime, where ... first iMac was
translucent— like the computer it plugg...
Leander Kahney''''s Inside Steve''''s Brain_5 doc
... millions of dollars in free advertising,
more than 21,000 employees.
On returning to Apple in 19 97, Jobs set about
assembling an A team to resurrect the company. Several of
the top executives he ... contribution to
the original Mac. According to Sculley, Jobs once said to
him: “The Macintosh is inside of me, and I’ve got to get it
out and turn it into a product.”
12
Jobs acts as the team d...
Leander Kahney''''s Inside Steve''''s Brain_6 pdf
... managers and executives have much larger
grants. In October 20 07, Apple’s senior vice president of
retail, Ron Johnson, cashed in 70 0,000 shares worth about
$130 million before taxes. According ... information leaks out about the company’s plans or
upcoming products.
In January 20 07, a judge ordered Apple to pay the
$70 0,000 in legal fees of two websites that reported details
of an unre...
Leander Kahney''''s Inside Steve''''s Brain_8 ppt
... buck. Microsoft in 2006 spent more than
$6 billion on R&D and is on track to spend $7. 5 billion in
20 07. Microsoft finances several large and well-funded
research centers in Redmond, Silicon ... Windows users.
He hoped it would be an incentive to switch to the Mac.
There was a long, hard debate inside Apple. “There was a
long discussion,” said Jon Rubinstein, former head of
Apple’s ha...
Leander Kahney''''s Inside Steve''''s Brain_9 docx
... the customer. The Cube
bombed because it was built for designers, not
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... tweaking and refining the design.
To make them easy to debug, the early iPod prototypes
were built inside big polycarbonate containers about the
size of a big shoebox, known as “stealth un...
Leander Kahney''''s Inside Steve''''s Brain_10 pot
... think about it.
After the meeting, Jobs began market testing several
alternative names on people inside and outside the
company whom he trusted. “He was throwing out a whole
lot of names,” said ... they
can’t really work in a collaborative way to truly make a
system. We’re really about a system.”
7
In the early days of the iPod, many expected Apple would
soon be overtaken by competitors....
Leander Kahney''''s Inside Steve''''s Brain_11 doc
... Oct. 17,
20 07.
(www.boozallen.com.au/media/image/Global_Innovation_1000
_17Oct 07. pdf)
14 “The Seed of Apple’s Innovation.”
15 “Steve Jobs: The Rolling Stone Interview.”
16 “Steve Jobs at 44.”
17 ... “Radical Craft: The Second Art Center Design
Conference,” by Janet Abrams, Core 77 website, May
20 07. (www.core77com/reactor/04.06_artcenter.asp)
25 “The Observer Profile.”
26 “Radical Cr...
Leander Kahney''''s Inside Steve''''s Brain_1 pdf
... “I like this one,” Jobs told the group.
“See what you can do.”
MacBook Pro laptop (as much as $ 875 ) than Dell makes
on a $500 system (about $25). This is why Dell bought
Alienware, a boutique
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