Leander Kahney''''''''s Inside Steve''''''''s Brain 4 pot

... down Chapter 2 Despotism: Apple’s One-Man Focus Group “We made the buttons on the screen look so good you’ll want to lick them.” —Steve Jobs, on Mac OS X’s user interface, Fortune, January 24, 2000 Before ... fruitlessly trying to develop a modern version of the Macintosh operating system. Since its debut in 19 84, the old Mac OS had turned into a bloated, unstable patchwork of code. It had...

Ngày tải lên: 21/06/2014, 13:20

... every business. Sales of the Apple II went from $770,000 in 1977 to $7.9 million in 1978—and then $49 million in 1979—making the Apple II the fastest-selling personal computer of its time. Jobs Gets ... the machine up and running. “It users opened the case, and asked Manock to have the cases chromed inside, but Manock ignored him and Jobs didn’t press it. To get the case ready for the Apple...

Ngày tải lên: 21/06/2014, 13:20

... There’s very little personal space inside the studio. There are no cubicles or offices. The studio is a large open space with several ... inquisitiveness, being excited about being wrong because that means you’ve discovered something new.” 24 Whenever he talks about his work, Ive always emphasizes the team. He has no ego. After Digweed ... Then the metal was used for the Power Mac’s case...

Ngày tải lên: 21/06/2014, 13:20

... The spot began with a tag line taken from another, discarded ad: “Why 19 84 won’t be like ‘19 84 ”—a reference to George Orwell’s dystopian novel. ... sixty-second spot never showed the Mac, nor any computer, but the message was clear: the Mac would free downtrodden computer users from the hegemony of IBM. Apple’s board of directors was shown the spot ... Johnson in a 19 94 retrospective. “...

Ngày tải lên: 21/06/2014, 13:20

... Johnson exercised the options at about $ 24, and immediately sold them for about $185 apiece. In 2005, Johnson made about $22.6 million on stock options, and in 20 04, $10 million according to reports. Apple ... stock— knocking $4 billion off the market cap. “I’ve got a vested interest in stopping that kind of crap,” the employee said. Likewise, Eigerman said he knows that there is someone...

Ngày tải lên: 21/06/2014, 13:20

... successful. According to Booz Allen, Apple’s 20 04 R&D-to-Sales ratio was 5.9 percent, compared to an industry average of 7.6 percent. “Its $48 9 million spent is a fraction of its larger competitors,” ... 2,500 people, traffic was 250 people a week. That’s right: 250 visitors a week. In April 20 04, after several years of spotty sales, Gateway shuttered all its stores—a very painful and...

Ngày tải lên: 21/06/2014, 13:20

... the customer. The Cube bombed because it was built for designers, not a lot of brainstorming sessions,” explained one insider. “Products at Apple happen very organically. There [are] lots of meetings, ... the company, and wait for it to be returned. “That’s not enriching someone’s life,” Johnson said. 40 Apple decided it would offer turnaround on repairs in days, rivaling service at the ne...

Ngày tải lên: 21/06/2014, 13:20

... operating system must support hundreds—maybe thousands—of different hardware components, assembled in potentially millions of different ways. Apple has it much easier. Apple makes only two or three ... think about it. After the meeting, Jobs began market testing several alternative names on people inside and outside the company whom he trusted. “He was throwing out a whole lot of names,” sa...

Ngày tải lên: 21/06/2014, 13:20

... 2005. (www.forrester.com/Research/ Document/Excerpt/0,7211,38277,00.html) 12 “Steve Jobs at 44 .” 13 “Hardware and Software.” 14 “Steve Jobs at 44 .” 15 “How Big Can Apple Get?” databases from Oracle on top of hardware ... (www.amrresearch.com/content/view.asp? pmillid=2 045 0) 9 “Steve Jobs: The Rolling Stone Interview.” 10 “The Seed of Apple’s Innovation,” by Peter Burrows, Business Wee...

Ngày tải lên: 21/06/2014, 13:20

... Chapter 2 Despotism: Apple’s One-Man Focus Group “We made the buttons on the screen look so good you’ll want to lick them.” —Steve Jobs, on Mac OS X’s user interface, Fortune, January 24, 2000 Before ... fruitlessly trying to develop a modern version of the Macintosh operating system. Since its debut in 19 84, the old Mac OS had turned into a bloated, unstable patchwork of code. It had beco...

Ngày tải lên: 22/06/2014, 04:20