Leander Kahney''''''''s Inside Steve''''''''s Brain 3 pot

Leander Kahney''''s Inside Steve''''s Brain_2 pot

Leander Kahney''''s Inside Steve''''s Brain_2 pot

... one,” Jobs told the group. “See what you can do.” Times. 5 John Sculley, Apple’s CEO from 19 83 to 19 93, said Jobs concentrated as much on what was left out as on the stuff that was included. “What ... real-time graphics effects like transparency, shadowing, and animation. But it had to run on every G3 processor Apple had on the market, and it had to run in as little as 8 Mbytes of video me...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_3 doc

Leander Kahney''''s Inside Steve''''s Brain_3 doc

... with strong drive and ambition. Esslinger had gained notice working for Sony designing TVs. In 19 83, Esslinger emigrated to California and set up his own studio, Frog Design, Inc., providing exclusive ... throughout the whole computer a slim plastic case. He was right. HP sold fifty thousand of the iconic HP -35 calculators in the first few months. Likewise, the packaging of the Apple II in...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_4 pptx

Leander Kahney''''s Inside Steve''''s Brain_4 pptx

... space inside the studio. There are no cubicles or offices. The studio is a large open space with several communal design areas. It is full of expensive, state-of-the-art prototyping machines: 3D ... made its first appearance in the PowerBook’s casing in January 20 03. Then the metal was used for the Power Mac’s case in June 20 03, and the iPod mini in January 2004. Aluminum is now used in a...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_5 doc

Leander Kahney''''s Inside Steve''''s Brain_5 doc

... sixty-second spot never showed the Mac, nor any computer, but the message was clear: the Mac would free downtrodden computer users from the hegemony of IBM. Apple’s board of directors was shown the spot ... to grow Apple. When he took over in April 19 83, Apple had $1 billion in revenues. It was a $10 billion company when he left a decade later. In 19 83, Apple was one of America’s fastest gr...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_6 pdf

Leander Kahney''''s Inside Steve''''s Brain_6 pdf

... campaigns that featured people, not computers, in spots that looked like they may have come from Apple. In one of HP’s “The Computer Is Personal Again” TV spots, the hip-hop star Jay Z shows viewers ... passionate about it. Making the world a better place has been Jobs’s mantra from the get-go. In 19 83, Apple was six years old and growing explosively. It was transforming from a classic Silic...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_8 ppt

Leander Kahney''''s Inside Steve''''s Brain_8 ppt

... “casual basics,” The Gap took off like a rocket. It went from $480 million in revenues in 19 83 to $ 13. 7 billion in 2000 and because it takes time to implement. So you have to intercept a moving ... short list of projects with the greatest potential, the company created an innovation machine that eventually produced the iMac, iBook, iPod, and iTunes.” 13 Apple’s R&D spending is like...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_9 docx

Leander Kahney''''s Inside Steve''''s Brain_9 docx

... the customer. The Cube bombed because it was built for designers, not a lot of brainstorming sessions,” explained one insider. “Products at Apple happen very organically. There [are] lots of meetings, ... piece of technology’s potential: that very, very small form-factor hard drive.” The iPod’s scroll wheel was its most distinguishing feature. Using a wheel to control an MP3 player was, at th...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_10 pot

Leander Kahney''''s Inside Steve''''s Brain_10 pot

... sacrificing commercial logic in the name of “ideology.” Speaking in 20 03, Glaser said: “It’s absolutely clear now why five years from now, Apple will have 3 to 5 percent of the player market The history of the ... think about it. After the meeting, Jobs began market testing several alternative names on people inside and outside the company whom he trusted. “He was throwing out a whole lo...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_11 doc

Leander Kahney''''s Inside Steve''''s Brain_11 doc

... of a New Machine,” by Rob Walker, New York Times Magazine, Nov. 30 , 20 03. (http:www.nytimes.com/20 03/ 11 /30 / magazine /30 IPOD.html) 3 “If He’s So Smart Steve Jobs, Apple, and the Limits of Innovation,” ... 2004. (online.wsj.com/article_email/SB108716565680 435 835 - IRjfYNolaV3nZyqaHmHcKmGm4.html) 30 Ibid. 31 “Steve Jobs at 44,” by Michael Krantz and Steve Jobs, Time, Oct. 10, 199...
Ngày tải lên : 21/06/2014, 13:20
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Leander Kahney''''s Inside Steve''''s Brain_1 pdf

Leander Kahney''''s Inside Steve''''s Brain_1 pdf

... depressed afterwards.” “You’re a Bunch of Idiots” Times. 5 John Sculley, Apple’s CEO from 19 83 to 19 93, said Jobs concentrated as much on what was left out as on the stuff that was included. “What ... Chapter 2 Despotism: Apple’s One-Man Focus Group “We made the buttons on the screen look so good you’ll want ... before giving up and returning it to the store. This was true of cell phones,...
Ngày tải lên : 22/06/2014, 04:20
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