“The Bagwan Marketing insights from every manager needs to know 6 pot
“The Bagwan Marketing insights from every manager needs to know_1 pptx
... how to move from a product-making fo- cus to a customer-owning focus. Companies must wake up to the fact that they have a new boss—the customer. If your people are not 36 Marketing Insights from ... technology to learning more about each customer and being able to respond to them one -to- one. Others don’t see it as a technology issue but rather a humane issue: 34 Marke...
Ngày tải lên: 22/06/2014, 02:20
“The Bagwan Marketing insights from every manager needs to know_3 pot
... stock three times a day in re- sponse to orders from individual store managers of what they expect to sell in the next few hours. 7-Eleven not only trains its store operators to capture customer ... Failure to adapt the product and/or marketing mix. • Failure to offer adequate service. • Failure to find good strategic partners. 90 Marketing Insights from A to Z • A busi...
Ngày tải lên: 22/06/2014, 02:20
“The Bagwan Marketing insights from every manager needs to know_5 potx
... Marketing Insights from A to Z Goals and Performance Measures • Percentage of new customers to average number of cus- tomers. • Percentage of lost customers to average number of cus- tomers. • ... competitors. Johnson & Johnson prefers to prioritize its goals: Its first re- sponsibility is to its customers, its second to its employees, its third to its community, and it...
Ngày tải lên: 22/06/2014, 02:20
“The Bagwan Marketing insights from every manager needs to know_6 pot
... that salespeople know who to call on and who not to call on. • Marketing describes the buying influences and rationales used by key customer decision makers. 158 Marketing Insights from A to Z consultant told ... the well-known story of the Stanley Works in which a 164 Marketing Insights from A to Z manufacturer’s heels—a nuisance, yes, but only a minor irri- tant; you...
Ngày tải lên: 22/06/2014, 02:20
“The Bagwan Marketing insights from every manager needs to know_7 pot
... be able to tell the good guys from the bad guys and no longer have to rely on advertising. 1 86 Marketing Insights from A to Z The contraceptive pill, for example, was a factor leading to smaller families, ... customers before they venture in an endless race to find new customers. Companies must move from transaction marketing to relationship marketing. • From purs...
Ngày tải lên: 22/06/2014, 02:20
Marketing insights from a to z 80 concepts every manager needs to know
... Data: Kotler, Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471- 268 67-4 1. Marketing. I. Title. HF5415 .K63127 2003 65 8.8—dc21 2002014903 Printed ... 57 Entrepreneurship 60 Experiential Marketing 61 Financial Marketing 62 Focusing and Niching 64 Forecasting and the Future 66 Goals and Object...
Ngày tải lên: 15/08/2013, 14:09
Philip kotler marketing insights from a to z 80 concepts every manager needs to know 2003
... Data: Kotler, Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471- 268 67-4 1. Marketing. I. Title. HF5415 .K63127 2003 65 8.8—dc21 2002014903 Printed ... played out in customer markets. For example, your company also has to raise money from investors. As a result you need to know how to market to...
Ngày tải lên: 13/12/2013, 14:59
Tài liệu Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know ppt
... Data: Kotler, Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471- 268 67-4 1. Marketing. I. Title. HF5415 .K63127 2003 65 8.8—dc21 2002014903 Printed ... cus- tomer perceived value, customer satisfaction, customer share of wallet, customer retention, and customer advocacy. 14 Marketing Insights from A...
Ngày tải lên: 25/12/2013, 05:18
Tài liệu 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT doc
... team member Frequent reminders of what trying to accomplish 1 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT 8 Principle 6: Reinforce Commitment and Excitement of Project ... really know where the dips, twists, and turns will come. You have to enjoy the challenge and feel confident I your ability to stay the ride through to the end. Like the t...
Ngày tải lên: 25/02/2014, 01:20
Wiley Marketing Concepts Every Manager Needs to Know_1 doc
... measures including cus- tomer perceived value, customer satisfaction, customer share of wallet, customer retention, and customer advocacy. 14 Marketing Insights from A to Z ... adver- 18 Marketing Insights from A to Z commands. Harley Davidson is a great brand because Harley David- son motorcycle owners rarely switch to another brand. Nor do Apple Macintosh users want to...
Ngày tải lên: 21/06/2014, 13:20