Public relations guide to the basics 8 doc

... this, but there are two hints that may be helpful: 1. The theme  there must be a theme, idea or subject, not just a bare description. This theme should persuade the editor of the publication ... on donations to charities, to the 319(13).p65 13/06/00, 12:4966 Public relations – a practical guide 72 Staff writers If the article is to be written by someone working for the...

Ngày tải lên: 22/06/2014, 02:20

... behaviour by public relations practitioners. The public interest is not easy to define; a product may be in the interests of one section of the public but contrary to the interests of another. The code ... to be: l defamatory; l false unless proved to the contrary; l understood to refer to the plaintiff; l made known to at least one person other than the...

Ngày tải lên: 22/06/2014, 02:20

... 78 9, 1434 assessment 76 8 checklist 144 contingency planning 78, 1424 how to cope 76 operations centre 78 planning 75 practice 143 procedure 143 training 78 use of term 76 Cronors Guide to ... 62 suppliers 16 18 agreement 17 brief 1617 contract 17 costings 18 progress chasing 18 timetabling 17 sympathy 4 Teletext 85 television 81 3 opportunities for coverage 82 3 30 Mi...

Ngày tải lên: 22/06/2014, 02:20

... 150 at the bottom of the scale to several thousand at the top end. The average attendance is usually around the 350450 mark. Dates and seasons Most major conferences tend to be held in the autumn ... exhibitions are open to the public, trade shows are normally restricted to the trade. There are exceptions to this rule, however, with major events such as the Motor...

Ngày tải lên: 22/06/2014, 02:20

... 12:54 98 Public relations – a practical guide 104 IPR Guidelines Public Relations and the Law; Public Relations Practice: Its Role and Parameters; Resolving the Advertising/Editorial Conflict; The Use, ... Professor Sam Black, there are two worlds in public relations: one is the practitioner who practises public relations for the benefit of the client or the...

Ngày tải lên: 22/06/2014, 02:20

... with elsewhere on the agenda]. 3. Topic(s). The items to be discussed or dealt with at the meeting. They may be either tabled, spoken to or attached to the agenda. 4. Any other business. Any ... that there are enough to last, and that they are appropriate to the event. During the event l Get your companys VIPs on the stand on press/preview day. Include the board m...

Ngày tải lên: 22/06/2014, 02:20

... customers about your products and services, it also tells them about your attitude to the environment. We work with suppliers to ensure they recognise and reduce the environmental impact of their ... understanding of the graphic design process. The aim is that from this explanation our clients should gain the knowledge to manage their design projects better and gain the mo...

Ngày tải lên: 17/03/2014, 17:20

...

Ngày tải lên: 24/03/2014, 11:20

... using radio 84 Teletext and Ceefax 85 17 New developments in technology 87 The Internet 87 Electronic mail 88 The World Wide Web 89 Integrated Services Digital Network 90 Digital photography and ... associations and other voluntary bodies in recent years, both to inform the media and the public, and to explain the nature of their work and their activities generally. T...

Ngày tải lên: 21/06/2014, 10:20

... on this. The producer/director should come back with story boards. These are rough sketches showing how the sequences of the filming will be put together to give the story. They help the producer ... outside. A visit to the proposed location prior to the shoot, with the photographer if possible, is a good 319(07).p65 13/06/00, 12:3026 Public relations – a practical...

Ngày tải lên: 21/06/2014, 10:20