... on donations to charities, to the 319(13).p65 13/ 06/ 00, 12:4 966 Public relations – a practical guide 72 Staff writers If the article is to be written by someone working for the publication, you ... This theme should persuade the editor of the publication concerned that the article should be published. 2. Permission you must be able to get access to the infor...
Ngày tải lên: 22/06/2014, 02:20
... said to be: l defamatory; l false unless proved to the contrary; l understood to refer to the plaintiff; l made known to at least one person other than the plaintiff. 319 app 2.p65 13/ 06/ 00, ... behaviour by public relations practitioners. The public interest is not easy to define; a product may be in the interests of one section of the public but contrary t...
Ngày tải lên: 22/06/2014, 02:20
Public relations guide to the basics_8 doc
... 125 sponsorship 60 66 conferences 54 evaluation 67 forms 64 6 profile 62 reasons for using 63 types 61 3 standards 122 statute law 113 subsidy 62 suppliers 16 18 agreement 17 brief 16 17 contract ... general correspondence. 319 app 15.p65 13/ 06/ 00, 13:08143 Index 148 proofs 20, 33 proposals 69 public interest 3 public relations definition 1, 92 image 23 perceptions of...
Ngày tải lên: 22/06/2014, 02:20
Public relations guide to the basics_2 pot
... 150 at the bottom of the scale to several thousand at the top end. The average attendance is usually around the 350450 mark. Dates and seasons Most major conferences tend to be held in the autumn ... is the budget for it? 319(10).p65 13/ 06/ 00, 12:3243 Public relations – a practical guide 44 Assuming that you get satisfactory answers to these questions and are goin...
Ngày tải lên: 22/06/2014, 02:20
Public relations guide to the basics_5 pdf
... 12:5498 Public relations – a practical guide 104 IPR Guidelines Public Relations and the Law; Public Relations Practice: Its Role and Parameters; Resolving the Advertising/Editorial Conflict; The Use, ... Professor Sam Black, there are two worlds in public relations: one is the practitioner who practises public relations for the benefit of the client or the...
Ngày tải lên: 22/06/2014, 02:20
Public relations guide to the basics_7 pot
... 4.p65 13/ 06/ 00, 13:00124 Appendix 5 1 26 Appendix 5 Checklist of Public Relations Assistance on the Exhibition Stand Exhibitions: Record all visitors to the stand 319 app 5.p65 13/ 06/ 00, 13:011 26 Appendix ... with elsewhere on the agenda]. 3. Topic(s). The items to be discussed or dealt with at the meeting. They may be either tabled, spoken to or attached to th...
Ngày tải lên: 22/06/2014, 02:20
GUIDE TO THE ... DESIGN PROCESS doc
... customers about your products and services, it also tells them about your attitude to the environment. We work with suppliers to ensure they recognise and reduce the environmental impact of their ... understanding of the graphic design process. The aim is that from this explanation our clients should gain the knowledge to manage their design projects better and gain the mo...
Ngày tải lên: 17/03/2014, 17:20
Public relations a practical guide to the basics_1 docx
... prelims.p65 13/ 06/ 00, 12:201 vi Why sponsor? 63 Forms of sponsorship 64 The National Lottery 66 Evaluation 67 14 Business writing 68 General rules 68 Reports and proposals 69 Memoranda 69 Minutes 69 Feature ... introduction to public relations and introduces some very useful How tos. This isnt a detailed guide, neither does it pretend to give any more than an...
Ngày tải lên: 21/06/2014, 10:20
Public relations a practical guide to the basics_3 docx
... outside. A visit to the proposed location prior to the shoot, with the photographer if possible, is a good 319(07).p65 13/ 06/ 00, 12:30 26 Public relations – a practical guide 38 other related trade ... on this. The producer/director should come back with story boards. These are rough sketches showing how the sequences of the filming will be put together to give t...
Ngày tải lên: 21/06/2014, 10:20