Social Marketing To The Business Customer 5 pptx
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_10 pptx
... 7:23:24 AM Social Marketing to the Business Customer 230 To help companies comply with the new FTC guidelines, the Word of Mouth Marketing Association (WOMMA) has a Social Media Marketing Disclosure ... – 154 tool deployment, 150 – 151 , 154 – 155 tool selection overview, 144 – 151 tool selection scenario, 151 – 155 why numbers matter, 1 45 –146 Platform selecti...
Ngày tải lên: 21/06/2014, 11:20
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_1 doc
... social marketing. Does social marketing enable a business to get closer to its customers? Does it provide feedback that can be used to improve the customer experi- ence? Does it help grow the ... (ebk) 1. Internet marketing. 2. Marketing Social aspects. 3. Social media. I. Schwartzman, Eric. II. Title. HF54 15. 12 65. G 554 2011 658 .8 ' 72— dc22 201003187...
Ngày tải lên: 21/06/2014, 11:20
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_2 potx
... let’s get the basics in place: selling the value of social marketing to the skeptics. CH002.indd 29CH002.indd 29 11/27/10 6:41 :54 AM11/27/10 6:41 :54 AM Social Marketing to the Business Customer 12 child ... CH002.indd 15CH002.indd 15 11/27/10 6:41 :50 AM11/27/10 6:41 :50 AM Social Marketing to the Business Customer 18 You can also use social network...
Ngày tải lên: 21/06/2014, 11:20
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_3 ppt
... them up to cover social media. The problem with that approach is that the guts of a CH0 05. indd 57 CH0 05. indd 57 11/27/10 6:46:43 AM11/27/10 6:46:43 AM 58 Social Marketing to the Business Customer social ... products, customer CH004.indd 46CH004.indd 46 11/27/10 6: 45: 15 AM11/27/10 6: 45: 15 AM Social Marketing to the Business Customer 36 “Con...
Ngày tải lên: 21/06/2014, 11:20
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_5 docx
... 11/27/10 6 :56 :18 AM11/27/10 6 :56 :18 AM Social Marketing to the Business Customer 104 they dominate the landscape of online interactivity today, but they are likely to do so for the next several ... AM11/27/10 6 :56 :21 AM Social Marketing to the Business Customer 110 recent evolution. In both cases, the process of loading the program into a mobile dev...
Ngày tải lên: 21/06/2014, 11:20
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_8 docx
... 11/27/10 7: 15: 49 AM11/27/10 7: 15: 49 AM Social Marketing to the Business Customer 192 “Content feeds the social media beast,” wrote sales automa- tion company Marketo in its Defi nitive Guide to Social ... the most popular sub- jects on the site. • • • • CH013.indd 195CH013.indd 1 95 11/27/10 7: 15: 48 AM11/27/10 7: 15: 48 AM Social Marketing to the Busin...
Ngày tải lên: 21/06/2014, 11:20
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_9 doc
... 7:17:24 AM Social Marketing to the Business Customer 210 Putting It All Together Let’s apply all the factors we’ve described to two social marketing scenarios. First, we’ll compare the ROI of ... $1,000 $2,000 50 percent 50 percent Y1Q2 25 $2 ,50 0 $2,000 25 percent Ϫ13 percent Y1Q3 35 $3 ,50 0 $2,000 75 percent 17 percent Y1Q4 50 $5, 000 $2,000 150 percent 5...
Ngày tải lên: 21/06/2014, 11:20
Social Marketing To The Business Customer_5 pptx
... schedule an e-mail to coincide with the addition of CH011.indd 150 CH011.indd 150 11/27/10 7:01: 45 AM11/27/10 7:01: 45 AM 160 Social Marketing to the Business Customer A section of the company’s ... 155 CH011.indd 155 11/27/10 7:01:48 AM11/27/10 7:01:48 AM 168 Social Marketing to the Business Customer Test different variations of anchor text to see what...
Ngày tải lên: 22/06/2014, 02:20
Social Marketing To The Business Customer_3 pot
... 11/27/10 6 :51 :12 AM11/27/10 6 :51 :12 AM Social Marketing to the Business Customer 104 they dominate the landscape of online interactivity today, but they are likely to do so for the next several ... keywords to optimize your web content and online conversations for search. CH007.indd 95CH007.indd 95 11/27/10 6 :51 : 15 AM11/27/10 6 :51 : 15 AM Social Marketin...
Ngày tải lên: 22/06/2014, 02:20
Social Marketing To The Business Customer_6 ppt
... 7: 15: 44 AM Social Marketing to the Business Customer 180 have access to top offi cials at SAP, which gives them insights others don’t have. SAP uses the input and perspective of the mentors to ... 11/27/10 7: 15: 45 AM11/27/10 7: 15: 45 AM Social Marketing to the Business Customer 188 cheaper innovation,” Spradlin says. “They want to get products to...
Ngày tải lên: 22/06/2014, 02:20