... digital forms of all of the other media. It’s relegated to little more than the library of the other media. That’s like buying a brand -new Porsche and using only the CD player. There’s a lot of potential ... (1) N/A N/A Functional (4) Functional (4) Functional (4) N/A Functional (4) Functional (4) Functional (4) N/A N/A N/A Functional (4) N/A Attribute (4) Attribute...
Ngày tải lên: 21/06/2014, 21:20
... beautiful weather— rather than the unique features of their own resort. In short, they were selling the category of skiing, not their own particular brand of skiing. Developing Initial Brand Hypotheses ... entice new skiers to try Aspen/Snowmass even though it is not easily reach- able. Because of the small size of the airport serving the town of Aspen and the limite...
Ngày tải lên: 21/06/2014, 21:20
The New Science Of Enterprise Marketing Fourtoutici_7 doc
... coordinate, and measure the business impact of their branding and marketing efforts. Enterprise marketing management (EMM) and the new science of marketing, as a set of business appli- You’ve ... closely. No marketing mix detail is too picayune for marketing s attention— whether it’s the process color of the sales brochures or the place- ment of the tag lin...
Ngày tải lên: 21/06/2014, 21:20
Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons
... interacts on the brand’s behalf with any customer. From the smallest local business to sprawling global enter- prises, it’s the end of the art of marketing and the beginning of the new science of marketing. ... will impact the focus of the sales force—all in support of the needs and wants of the target customers. The good news is that knowing what th...
Ngày tải lên: 07/02/2013, 09:52
Men''''s Health Huge in a Hurry: Get Bigger, Stronger, and Leaner in Record Time with the New Science of Strength Training_2 pptx
... Repeat the circuit Another option, which is more realistic for many lifters, is to alternate between the two upper-body exercises, and then finish the workout with straight sets of the lower-body ... completed 24, what happens to the leftover rep? You're going to hate my answer. Take the specified amount of rest, and then do the final repetition as its own s...
Ngày tải lên: 14/03/2014, 23:20
Men''''s Health Huge in a Hurry: Get Bigger, Stronger, and Leaner in Record Time with the New Science of Strength Training_3 pot
... shoulders, then runs down to the middle of your back. The upper part of the muscle pulls your shoulder blades upward, as in shrugs and upright rows. The middle part brings them in toward each other, ... stomach, then push your hips back and squat down as far as possible while keeping your torso as upright as possible. The heel of your front leg can touch the f...
Ngày tải lên: 14/03/2014, 23:20
Virus of the Mind: The New Science of the Meme
... in the paradigm shift that’s currently taking place in the science of life and culture. In the new paradigm, we look at cultural evolution from the point of view of the meme, rather than the ... have their mind taken over. It’s the work of tricky and pernicious mind viruses. And once the founder of the cult starts the process, the virus of the mind take...
Ngày tải lên: 15/03/2014, 21:24
Social Intelligence: The New Science of Human Relationships
Ngày tải lên: 16/03/2014, 12:11
Men''''s Health Huge in a Hurry: Get Bigger, Stronger, and Leaner in Record Time with the New Science of Strength Training_4 pptx
... you 42 grams of protein. An ounce of cheese is about the size of two dice. Six ounces- 42 protein grams- is 12 dice. Eggs are easiest of all: Six of them give you 42 grams of protein. ... 145 front squat, 145 hack squat, 147 high pull, 144 one-arm lat pulldown, 146 pullup, 146 push press, 147 reverse lung, ]47 unloading exercises, 148 workouts HFT for...
Ngày tải lên: 22/03/2014, 16:21
Men''''s Health Huge in a Hurry: Get Bigger, Stronger, and Leaner in Record Time with the New Science of Strength Training_1 doc
... beyond the relationship between the amount of weight you lift and the size of the muscles you build. I focused on the speed at which you lift, and how it affects the parts of the nervous ... the words themselves. Your muscles have three types of actions. Most of us think of our lifts in terms of the primary action, which shortens the muscle. On a...
Ngày tải lên: 22/03/2014, 16:21