Description Data Mining Techniques For Marketing 10 pptx
John wiley sons data mining techniques for marketing sales_20 pptx
... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... response, tracking, 109 customer segmentation, 111–113 differential response analysis, 107 108 discussed, 95 fixed budgets, 97 100 new customer information, gathering, 109...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_2 pptx
... analyzing data on the information. can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts ... of data mining in practice. Figure 2.1 shows the four stages: 1. Identifying the business problem. 2. Mining data to transform the data into actionable information....
Ngày tải lên: 21/06/2014, 04:20
Description Data Mining Techniques For Marketing_10 pptx
... Data warehousing is a natural ally of data mining. Data mining seeks to find actionable patterns in data and therefore has a firm requirement for clean and consistent data. Much of the effort ... for data mining applications, the warehouse facilitates and catalyzes data mining efforts. The two technologies work together to deliver value. Data mining fulfills so...
Ngày tải lên: 21/06/2014, 21:20
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful ... resolve these issues. Data mining can help make more informed decisions. It can suggest tests to make. Ultimately, though, the business needs What Is Data Mining? Dat...
Ngày tải lên: 07/04/2014, 11:16
John wiley sons data mining techniques for marketing sales_4 pdf
... before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data p...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_5 pdf
... 3/8/04 11 :10 AM Page 109 Data Mining Applications 109 Start Tracking Customers before They Become Customers It is a good idea to start recording information about prospects even before they ... hypothesis being true. 470643 c04.qxd 3/8/04 11 :10 AM Page 110 110 Chapter 4 Among the most useful fields that can be collected for future data mining are the initial purchase...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_6 ppt
... the 10 percent most recent customers for the challenger, and every- one else for the champion. ■■ Use the customers with telephone numbers for the telemarketing cam- paign; everyone else for ... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process- ing power. ■■ Data mining...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_8 ppt
... test set to see how well it performs. 7. Apply the model generated by the network to predict outcomes for unknown inputs. Fortunately, data mining software now performs most of these steps auto- matically. ... and learn from data mimics, in some sense, our own ability to learn from experience. This ability is useful for data mining, and it also makes neural networks an excit...
Ngày tải lên: 21/06/2014, 04:20
John wiley sons data mining techniques for marketing sales_12 doc
... above absolute 0, the theoretical coldest possible temperature). 10 6 10 4 10 2 1 10 -2 10 -4 Red Giants 40,000 20,000 10, 000 5,000 2,500 Main Sequence White Dwarfs Luminosity (Sun ... applied to data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3/8/04 11:17 AM Page 3...
Ngày tải lên: 21/06/2014, 04:20