Description Data Mining Techniques For Marketing 6 pdf
John wiley sons data mining techniques for marketing sales_4 pdf
... Page 86 86 Chapter 3 before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. ... penetration. 47 064 3 c04.qxd 3/8/04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the...
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John wiley sons data mining techniques for marketing sales_5 pdf
... scales for each change. In the previous 47 064 3 c05.qxd 3/8/04 11:11 AM Page 127 The Lure of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data ... proportion (as a line) on the same chart for stop reasons associated with a particular marketing effort. 47 064 3 c04.qxd 3/8/04 11:10 AM Page 113 Data Mining Applicati...
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Description Data Mining Techniques For Marketing_2 pdf
... instability seen below: (continued) 0.88 0. 86 0.84 0.82 0.80 0.78 0. 76 0.74 0.72 0.70 0 .68 0 .66 0 .64 0 .62 0 .60 0.58 0. 56 0.54 0.52 0.50 0 20 40 60 80 Number of Leaves Proportion ... Trees 201 47 064 3 c 06. qxd 3/8/04 11:12 AM Page 201 47 064 3 c 06. qxd 3/8/04 11:12 AM Page 182 182 Chapter 6 (continued) is pure and so has entropy of 0. As for the rig...
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Description Data Mining Techniques For Marketing_6 pdf
... numbers. Information 6 (411) 133 169 44 67 35 61 44 22 3 20 50 70 342 2 117 36 35 4 Figure 10.9 A call graph for 15 numbers and 19 calls. 47 064 3 c10.qxd 3/8/04 11: 16 AM Page ... NUMBER NUMBER DURATION 1 353- 365 8 350-5 166 00:00:41 2 353-3 068 350-5 166 00:00:23 3 353-4271 353-3 068 00:00:01 4 353-3108 555-1212 00:00:42 5 353-3108 350 -65 95 00:01:22 Th...
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Description Data Mining Techniques For Marketing_12 pdf
... values for that column. Table 17.1 shows range characteristics for typical types of data used for data mining. Table 17.1 Range Characteristics for Typical Types of Data Used for Data Mining ... Outsourcing Data Mining Companies have varying reasons for considering outsourcing data mining. For some, data mining is only an occasional need and so not wort...
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... Text 5 56 Binary Data (Audio, Image, Etc.) 557 Data for Data Mining 557 Constructing the Customer Signature 558 Cataloging the Data 559 Identifying the Customer 560 First Attempt 562 Identifying ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining t...
Ngày tải lên: 07/04/2014, 11:16
John wiley sons data mining techniques for marketing sales_20 pptx
... data exploration assumptions, validating, 67 descriptions, comparing values with, 65 discussed, 64 distributions, examining, 65 histograms, 565 – 566 intuition, 65 question asking, 67 68 ... asking, 67 68 data marts, 485, 491–492 data selection contents of, outcomes of interest, 64 data locations, 61 62 density, 62 63 history of, determining, 63 scarce data, 6...
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John wiley sons data mining techniques for marketing sales_2 pptx
... 2. Mining data to transform the data into actionable information. 3. Acting on the information. 4. Measuring the results. business opportunities Act where analyzing data on the information. ... can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts to complete...
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John wiley sons data mining techniques for marketing sales_6 ppt
... 94,910 45,810 854,190 1.59 0.09 0.18 0.01 1. 86 17.23% 16. 91% 5,000 95,000 46, 800 853,200 5.18% 5,180 94,820 46, 620 853,380 6. 25 0.34 0 .69 0.04 7.33 0 .68 % 0 .60 % 5,000 95,000 47,700 852,300 5.27% ... 1,850.2 523.1 4,187.7 1, 362 –110 –1,252 1,002.3 23.2 374.1 KINGS 6, 257.9 1, 769 .4 14, 163 .7 3,515 –3 76 –3,139 1,974.5 80.1 69 5 .6 NASSAU 4,251.1 1,202.0 9 ,62 1.8 –1,1...
Ngày tải lên: 21/06/2014, 04:20