Cookbook Modeling Data for Marketing 12 pot
Cookbook Modeling Data for Marketing_4 potx
... sent out for scoring by the data vendor or service bureau. In either case, you need to ensure that the data being scored is similar to the data on which the model was developed by performing ... variable transformations for inferred age (infd_ag). This step is repeated for all continuous variables in the model. PROC UNIVARIATE creates the decile value (age10) needed for the bi...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_12 pot
... 26–27 validation, 152–155 Data errors and outliers, 60 , 62 – 64, 69 Data marts, 31 Data mining software classification trees, 98 Data preparation for modeling. See Preparing data for modeling Data requirements ... evaluation, 187 – 188 Data sources selecting, 25–48 constructing modeling data set, 44–48 for modeling, 36–44 sources of data, 27–36 summary of, 4...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_1 doc
... model — activate|response. Page 60 Cleaning the Data I now have the complete data set for modeling. The next step is to examine the data for errors, outliers, and missing values. This is ... important step in the data preparation process. Luckily there are some effective techniques for managing this process. First, I describe some techniques for cleaning and repairing...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_3 pptx
... the robustness of the model or its ability to perform on other prospect data. The code is the same as for the model data decile analysis except for the (where=( splitwgt = .)) option. This accesses ... sort data= acqmod.allbs&samp; by descending pred; run; proc univariate data= acqmod.allbs&samp noprint; weight smp_wgt; var pred; output out=preddata sumwgt=sumwgt; r...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_5 docx
... Obtain data from the various sources you've identified for the sample you've selected. The analytical database may contain transactional data, survey data, and geo-demographic data. Data ... appended data, make sure that the data is clean. This is more difficult because you may not be as familiar with it. Ask for ranges of values for each field and for the mean s...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_8 pptx
... transactors. The following formula details one method for calculating 12- month credit card profitability: Assumptions • Behavior for next 12 months will mimic behavior for past 12 months. • Risk adjustment ... predict the risk of claims. You would substitute claims data for risk data and gather predictive variables from the customer database and overlay data. I hope you&...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_9 doc
... experience. Preparing Web Data Preparing Web data for analysis also presents unique challenges for the data miner or modeler. Devyani details some of the issues and methods for getting the Web data into a form that ... not - so - familiar tools for Web mining and modeling: While most techniques used in Web data mining originate from the fields of data mining, database...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_10 pdf
... are enabling companies to gather information, perform data mining and modeling, and design offers in real time, thus reaching the goal of true one-to-one marketing. Tom Kehler, president and ... transactional data, and demographic information and therefore can greatly contribute to the development of highly effective marketing strategies. Market basket analysis is a clustering techn...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_11 pptx
... 27 11137 1.5 36638 5.0 28 126 33 1.7 49271 6.8 29 123 36 1.7 61607 8.4 30 125 22 1.7 7 4129 10.2 31 15535 2.1 89664 12. 3 32 15653 2.1 105317 14.4 33 17603 2.4 122 920 16.9 34 18485 2.5 141405 19.4 ... 1942 7242 1.0 257245 35.3 1943 1126 0 1.5 268505 36.8 1944 121 15 1.7 280620 38.5 1945 122 40 1.7 292860 40.2 1946 14302 2.0 307162 42.1 19...
Ngày tải lên: 21/06/2014, 21:20
John wiley sons data mining techniques for marketing sales_19 potx
... questions based on the data that comes back from the initial study. New hypotheses were formed and tested. The response data from the telemarketing effort became fodder for a new round of knowledge ... call detail data. The marketing data was already summarized at the customer level and stored in an easily accessible database system. Getting the call detail data into a usab...
Ngày tải lên: 21/06/2014, 04:20