Cookbook Modeling Data for Marketing 10 pdf

... pages 777 0.87% Totals 89,306 100 % Page 332 Quantiles (Def=5) 100 % Max 5544774 99% 7 4100 6 75% Q3 182987 95% 399898 50% Med 79779 90% 298176 25% Q1 106 90.5 10% 109 6 0% Min 0 5% 261 1% 0 Range 5544774 ... are enabling companies to gather information, perform data mining and modeling, and design offers in real time, thus reaching the goal of true one-to-one marketing...

Ngày tải lên: 21/06/2014, 21:20

... model — activate|response. Page 60 Cleaning the Data I now have the complete data set for modeling. The next step is to examine the data for errors, outliers, and missing values. This is ... Page 74 Marketing Expense The marketing expense for this product is $.78. This is a combination of the cost of the mail piece, $.45, postage of $.23 per piece, and $ .10 fo...

Ngày tải lên: 21/06/2014, 21:20

... the robustness of the model or its ability to perform on other prospect data. The code is the same as for the model data decile analysis except for the (where=( splitwgt = .)) option. This accesses ... average values for active rate (actmn&samp) and predicted probability (prdmn&samp) are calculated for each decile. This is repeated and incremented 100 times; 100 output...

Ngày tải lên: 21/06/2014, 21:20

... variable transformations for inferred age (infd_ag). This step is repeated for all continuous variables in the model. PROC UNIVARIATE creates the decile value (age10) needed for the binary form of ... sent out for scoring by the data vendor or service bureau. In either case, you need to ensure that the data being scored is similar to the data on which the model was developed b...

Ngày tải lên: 21/06/2014, 21:20

... Obtain data from the various sources you've identified for the sample you've selected. The analytical database may contain transactional data, survey data, and geo-demographic data. Data ... appended data, make sure that the data is clean. This is more difficult because you may not be as familiar with it. Ask for ranges of values for each field and for the mean s...

Ngày tải lên: 21/06/2014, 21:20

... out=ch11.&svar .data pctlpts= 10 20 30 40 50 60 70 80 90 99 100 pctlpre=&svar; run; <<CODE IN THIS SECTION IS SIMILAR TO TRANSFORMATION CODE IN CHAPTER 10& gt;> proc freq data= &svar.dset; ... predict the risk of claims. You would substitute claims data for risk data and gather predictive variables from the customer database and overlay data. I hope...

Ngày tải lên: 21/06/2014, 21:20

... experience. Preparing Web Data Preparing Web data for analysis also presents unique challenges for the data miner or modeler. Devyani details some of the issues and methods for getting the Web data into a form that ... not - so - familiar tools for Web mining and modeling: While most techniques used in Web data mining originate from the fields of data mining, database...

Ngày tải lên: 21/06/2014, 21:20

... models ASCII files, 52 access log and, 307 codes for, 52, 53 fixed format, 52–53 variable format, 53 Attitudinal data, 26 – 27 Attrition, 4, 10 11. See also Modeling churn case example of, 42 credit ... complete understanding of the recipes in Data Mining Cookbook. The spreadsheets contain all formulas used to create the tables and charts in Data Mining Cookbook. Page 3...

Ngày tải lên: 21/06/2014, 21:20

... 26–27 validation, 152–155 Data errors and outliers, 60 , 62 – 64, 69 Data marts, 31 Data mining software classification trees, 98 Data preparation for modeling. See Preparing data for modeling Data requirements ... 117 – 119 score selection method, 103 , 105 , 110, 111, 112 splitting the data, 103 104 , 105 , 108 stepwise regression, 103 , 105 , 109 , 110, 111...

Ngày tải lên: 21/06/2014, 21:20

... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data problems fixed, the data ... Other data is gathered from product registration forms. Some is imputed using mod- els. The rules governing the use of this data for marketing purposes vary from country to c...

Ngày tải lên: 21/06/2014, 04:20