Cookbook Modeling Data for Marketing 8 pptx
Cookbook Modeling Data for Marketing_3 pptx
... the robustness of the model or its ability to perform on other prospect data. The code is the same as for the model data decile analysis except for the (where=( splitwgt = .)) option. This accesses ... sort data= acqmod.allbs&samp; by descending pred; run; proc univariate data= acqmod.allbs&samp noprint; weight smp_wgt; var pred; output out=preddata sumwgt=sumwgt; r...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_8 pptx
... SCORE 50.00% 1/1 0.000 480 33.33% 2/1 0.693 520 26.12% 2 .83 /1 1.040 540 20.00% 4/1 1. 386 560 15.02% 5.66/1 1.733 580 11.11% 8/ 1 2.079 600 8. 12% 11.32/1 2.426 620 5 .88 % 16/1 2.773 640 4.23% 22.64/1 3.120 660 3.03% 32/1 3.466 680 2.16% 45.26/1 3 .81 3 700 1.54% 64/1 4.161 720 1.09% 90.74/1 4.5 08 740 0. 78% 1 28/ 1 4 .84 6 760 0.55% 180 .82 /1 5.197 780 0.39% 256/1 5.545...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_11 pptx
... Percent $0-$100K 53723 62.9 53723 62.9 $100-$20 20 285 23 .8 740 08 86.7 $200-$30 72 48 8.5 81 256 95.1 $300-$40 2269 2.7 83 525 97 .8 $400-$50 737 0.9 84 262 98. 7 $500-$60 339 0.4 84 601 99.1 $600-$70 213 0.2 84 814 99.3 $700K+ 590 0.7 85 404 100.0 ... 1953 17725 2.4 42 386 6 58. 1 1954 182 32 2.5 4420 98 60.6 1955 185 41 2.5 460639 63.2 1956 182 44 2.5 4 788 83...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_1 doc
... 40 1.09 1.06 1.04 1.01 1.14 1.10 1.07 40–49 1.01 1.02 0.96 0.95 1.04 1.07 1.01 50–59 0 .89 0 .83 0 .81 0. 78 0.97 0.99 0.95 60+ 0.75 0.65 0.72 0.70 0.94 0 .89 0 .84 Page 68 Figure 3 .8 Output for regression substitution. One of the benefits ... model — activate|response. Page 60 Cleaning the Data I now have the complete data set for modeling. The next step is to...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_4 potx
... 0.00000963 08 * toa_cu + 0.040 987 * tob_log + 0.1 182 3 * inq_sqrt + 0.00031204 * top_logi - 0.000024 588 * top_cu - 3.41194 * top_cui + 0.63959 * crl_low + 0.14747 * brt_log - 0.3 080 8 * ... revenue $30,710,500 $21 ,80 4,455 $17,225,519 Policy maintenance & claims $9,7 38, 150 $8, 004,309 $7, 184 , 680 Gross profit $20,972,350 $13 ,80 0,146 $10,040 ,83 9 Discount rat...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_5 docx
... 34 725 2.04% 117,062 2.06% 99 35–39 3,445 9.67% 387 ,464 6 .81 % 142 40–44 10,440 29.32% 1,341,725 23. 58% 124 45–49 11,795 33.12% 2, 084 ,676 36.63% 90 50–54 5,005 14.06% 900,779 15 .83 % 89 55–64 3,435 9.65% 726 ,86 9 12.77% 76 65+ 765 2.15% 131 ,83 5 2.32% 93 Total 35,610 ... This variable has a value for each of our four segments. Following the data step, I format the segment va...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_9 doc
... 63.00% Costs $75,096,000 $113,344,920 $161, 088 , 782 Acquisition Costs $630 $87 ,696,000 $113,344,920 $161, 088 , 782 Total Costs $87 ,696,000 $113,344,920 $161, 088 , 782 Gross Profit $19, 584 ,000 $61,031 ,88 0 $94,607,6 98 Discount Rate 1.13 1 .81 2.53 Net Present ... CUSTOMERS A 1 55.00% 55.00% 90,346 49,690 B 2 45.00% 67. 08% 170 ,88 2 114,631 C 3 40.00% 73. 68% 387...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_10 pdf
... Extremes Lowest Obs Highest Obs 0( 85 390) 2322136( 72630) 0( 85 389 ) 2322136( 7 788 0) 0( 85 381 ) 2322136( 7 788 3) 0( 85 380 ) 2322136( 81 343) 0( 85 371) 2322136( 82 750) Page 311 through the pages of a Web ... Extremes Lowest Obs Highest Obs 0( 85 280 ) 3 983 490( 40154) 0( 85 133) 4102490( 2 386 9) 0( 84 961) 4163294( 19 189 ) 0( 84 873) 4701462( 69915) 0( 84 835) 5...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_12 pot
... 31 Data mining software classification trees, 98 Data preparation for modeling. See Preparing data for modeling Data requirements review and evaluation, 187 – 188 Data sources selecting, 25– 48 constructing ... 155–161 Segmentation analysis example, 214 definition, 184 keys to, 186 – 189 method for, 188 rules for testing, 189 team for, 187 types of, 184 – 186...
Ngày tải lên: 21/06/2014, 21:20
John wiley sons data mining techniques for marketing sales_20 pptx
... management, 18 bad data formats, data transformation, 28 balance transfer programs, industry revolution, 18 balanced datasets, model sets, 68 balanced sampling, 68 bathtub hazards, 397–3 98 behaviors ... descriptive models, 78 directed models, 78 79 estimators, 79 81 building, 8, 77 comparing, using lift ratio, 81 82 deploying, 84 85 model sets balanced datasets...
Ngày tải lên: 21/06/2014, 04:20