Cookbook Modeling Data for Marketing 5 docx
Cookbook Modeling Data for Marketing_5 docx
... 34 7 25 2.04% 117,062 2.06% 99 35 39 3,4 45 9.67% 387,464 6.81% 142 40–44 10,440 29.32% 1,341,7 25 23 .58 % 124 45 49 11,7 95 33.12% 2,084,676 36.63% 90 50 54 5, 0 05 14.06% 900,779 15. 83% 89 55 –64 3,4 35 9. 65% 726,869 12.77% 76 65+ 7 65 2. 15% 131,8 35 2.32% 93 Total 35, 610 ... MARKET PENETRATION INDEX Unknown 75 0.21% 69,938 1.23% 17 0–2 10,1 35 28.46% 1,071,136...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_1 doc
... ' 35- 44'; else if 45 <= infd_ag <= 54 then age_grp = ' 45- 54'; else if 55 <= infd_ag <= 65 then age_grp = &apos ;55 - 65& apos;; if 0 <= hom_equ<=100000 then homeq_r ... 40 1.09 1.06 1.04 1.01 1.14 1.10 1.07 40–49 1.01 1.02 0.96 0. 95 1.04 1.07 1.01 50 59 0.89 0.83 0.81 0.78 0.97 0.99 0. 95 60+ 0. 75 0. 65 0.72 0.70 0.94 0.89 0.84...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_3 pptx
... '*f=11 .5) active='Percent Active'*(mean=' '*f=11 .5) /rts = 9 row=float; run; In Figure 5. 9, the decile analysis of the combined scores on the validation data for the two-model ... the robustness of the model or its ability to perform on other prospect data. The code is the same as for the model data decile analysis except for the (where=( splitwgt...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_4 potx
... Calculation for Single Product INITIAL SALE 1ST YEAR RENEWAL 2ND YEAR RENEWAL 3RD YEAR Initial customers 50 ,000 35, 500 28,0 45 Renewal rate 71% 79% 85% Total revenue $30,710 ,50 0 $21,804, 455 $17,2 25, 519 Policy ... /*total credit lines*/ tot_bal 44 -50 /*total credit card balances*/ inql6mo 51 -53 /*# credit inquiry last 6 months*/ age_fil 54 -56 /*age of file*/ totopac 5...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_8 pptx
... SCORE 50 .00% 1/1 0.000 480 33.33% 2/1 0.693 52 0 26.12% 2.83/1 1.040 54 0 20.00% 4/1 1.386 56 0 15. 02% 5. 66/1 1.733 58 0 11.11% 8/1 2.079 600 8.12% 11.32/1 2.426 620 5. 88% 16/1 2.773 640 4.23% 22.64/1 3.120 660 3.03% 32/1 3.466 680 2.16% 45. 26/1 3.813 700 1 .54 % 64/1 4.161 720 1.09% 90.74/1 4 .50 8 740 0.78% 128/1 4.846 760 0 .55 % 180.82/1 5. 197 780 0.39% 256 /1 5. 5 45...
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Cookbook Modeling Data for Marketing_9 doc
... CUSTOMERS RETAINED CUSTOMERS A 1 55 .00% 55 .00% 90,346 49,690 B 2 45. 00% 67.08% 170,882 114,631 C 3 40.00% 73.68% 387,223 2 85, 308 D 4 35. 00% 76.92% 55 3,001 4 25, 347 Total 72.83% 1,201, 452 874,976 Table 12.3 ... experience. Preparing Web Data Preparing Web data for analysis also presents unique challenges for the data miner or modeler. Devyani details some of the is...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_10 pdf
... Rank 1.8219E9 Pr>=|S| 0.0001 Quantiles (Def =5) 100% Max 9 250 120 99% 867178 75% Q3 237600 95% 48 850 0 50 % Med 123900 90% 37 050 6 25% Q1 354 45 10% 14610 0% Min 0 5% 750 0 1% 1 159 Range 9 250 120 Q3 - Q1 202 155 Mode 10000 ... Page 324 Quantiles(Def =5) 100% Max 2322136 99% 58 053 4 75% Q3 141398 .5 95% 29 656 2 50 % Med 6 252 0 90% 2266 25 25% Q1 0 10% 0...
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Cookbook Modeling Data for Marketing_11 pptx
... G 47412 6 .5 310407 42.6 H 40136 5. 5 350 543 48.1 I 41641 5. 7 392184 53 .8 J 438 85 6.0 436069 59 .8 K 43091 5. 9 479160 65. 7 L 40647 5. 6 51 9807 71.3 M 356 47 4.9 55 5 454 76.2 N 30169 4.1 58 5623 80.3 ... 1948 159 12 2.2 339201 46 .5 1949 16367 2.2 355 568 48.8 1 950 16709 2.3 372277 51 .1 1 951 17097 2.3 389374 53 .4 1 952 16767...
Ngày tải lên: 21/06/2014, 21:20
Cookbook Modeling Data for Marketing_12 pot
... 51 –70 accessing the data, 51 54 classifying data, 54 – 55 cleaning the data, 60–70 creating modeling data set, 57 59 reading raw data, 55 57 summary of, 70 Web, 309–310 Preparing variables, 2 35 244, 263–268 Probability ... customers, 257 –279 Sample size, 44– 45 Sampling methods, 45 47, 58 59 , 188 Scoring alternate data sets, 130 – 134, 221 Scoring a new file, 151...
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John wiley sons data mining techniques for marketing sales_13 docx
... yrs 1-4 yrs 5- 9 yrs 10-14 yrs 15- 19 yrs 20-24 yrs 25- 29 yrs 30-34 yrs 35- 39 yrs 40-44 yrs 45- 49 yrs 50 -54 yrs 55 -59 yrs 60-64 yrs 65- 69 yrs 70-74 yrs Age (Years) Figure 12 .5 The shape of a bathtub-shaped ... 3 95 Table 12.1 (continued) AGE PERCENT OF POPULATION THAT DIES IN EACH AGE RANGE 35 39 yrs 0.16% 40–44 yrs 0.24% 45 49 yrs 0.36% 50 54 yrs 0 .52 % 55 59 yr...
Ngày tải lên: 21/06/2014, 04:20