Digital Version Contemporary Research E Marketing 10 pptx

... advertisement. For example, the engineering excellence in terms of safety or comfort could be conveyed through a special effect film shown to the prospective customer after assessing his/her needs. ... the visitors’ hall in the typical Indian household) and effective after-sale service when there is a need for it. The expectations of the lower-end customer would be very different and hence pe...

Ngày tải lên: 21/06/2014, 21:20

... achieve desired conse- quences. Likewise, consumers form preferences for certain consequences based on their desire to achieve their higher-order goals. Following a consump- tion experience, consumers ... defection to other more useful Web sites. At the bottom of the means-end chain are Web site features. The model suggests that Web site features and content are evaluated by the consumer in t...

Ngày tải lên: 21/06/2014, 21:20

... 2000b). Service quality is the customer’s subjective assessment of the service he/she is receiving compared to the service he/she expects (Gefen, 2002). The essence of service quality is, therefore, ... the e- commerce experience. A positive perception of value (when customers’ experiences meet or exceed their expectations) will exhibit great influence in persuading a customer to return to t...

Ngày tải lên: 21/06/2014, 21:20

... of people to make purchases, and hence cannot customize their offerings according to each customer’s likes and preferences. On the Web, segmentation can be even more precise because online brand managers ... about the differences, if any between traditional and online brand manage- ment. Therefore, it is important for the marketer to be aware of some of the issues regarding the differences be...

Ngày tải lên: 21/06/2014, 21:20

... for the differences between domestic and global e- marketing practices. Further research is needed on issues directly related to the Internet “global reach.” 2. Relatively more studies analyze global ... of reviewed studies: 1. Due to the global nature of the Internet, relatively little research explicitly accounts for the differences between domestic and global e- marketing practic...

Ngày tải lên: 21/06/2014, 21:20

Ngày tải lên: 02/07/2014, 13:20

... the log message describing the revision. svn:autoversioned If present, the revision was created via the autoversioning feature. See the section called “Autoversioning”. Repository Hooks Subversion ... While these properties may be set by users to control Subversion's behavior, users may not invent new svn: proper- ties. Versioned Properties svn:executable If present on a file, the client...

Ngày tải lên: 06/08/2014, 09:20

... above the worker may need to be protected from the environment by the use of personal protective equipment. Where appropriate, the PPE Regulations require the provision of suitable PPE except where ... receive an effective dose in excess of 6 mSv per year or an equivalent dose which exceeds three-tenths of any relevant dose limit’. Only employees aged 18 years or over who have been certified...

Ngày tải lên: 11/08/2014, 21:21

... cases the observed online retailers offer a scheduled delivery time between four days and one week followed by delivery time between one and three days. A more differentiated picture is revealed ... frequency or expenses of Internet-based purchases. When it comes to e- commerce-generated turnover and regular buyers, more noticeable differences are identified. Whereas penetration rate of reta...

Ngày tải lên: 21/06/2014, 13:20