Wiley Marketing Concepts Every Manager Needs to Know 9 ppt

... 86 International Marketing 87 Internet and E-Business 91 Leadership 94 Loyalty 97 Management 99 Marketing Assets and Resources 101 Marketing Department Interfaces 102 Marketing Ethics 106 Marketing Mix 108 Marketing ... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471-26867-4 1. Marketing. I...

Ngày tải lên: 15/08/2013, 14:09

... 86 International Marketing 87 Internet and E-Business 91 Leadership 94 Loyalty 97 Management 99 Marketing Assets and Resources 101 Marketing Department Interfaces 102 Marketing Ethics 106 Marketing Mix 108 Marketing ... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471-26867-4 1. Marketing. I...

Ngày tải lên: 13/12/2013, 14:59

... Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. p. cm. ISBN 0-471-26867-4 1. Marketing. I. Title. HF5415 .K63127 2003 658.8—dc21 200201 490 3 Printed ... Professor of Marketing, Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going tomorrow....

Ngày tải lên: 25/12/2013, 05:18

...  At least 1 for each team member  Frequent reminders of what trying to accomplish 1 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT 8 Principle 6: Reinforce Commitment and ... really know where the dips, twists, and turns will come. You have to enjoy the challenge and feel confident I your ability to stay the ride through to the end. Like the tu...

Ngày tải lên: 25/02/2014, 01:20

... 1 89 Index 195 xviii Contents Marketing Insights from A to Z 80 Concepts Every Manager Needs To Know Philip Kotler John Wiley & Sons, Inc. create it, who don’t know how to sell anything, who have ... Professor of Marketing, Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going to...

Ngày tải lên: 21/06/2014, 10:20

... admonished his people: “DYB: Destroy your 16 Marketing Insights from A to Z usiness -to- Business Marketing 15 Most marketing is business -to- business (B2B) marketing even though textbooks and business ... David- son motorcycle owners rarely switch to another brand. Nor do Apple Macintosh users want to switch to Microsoft. A well-known brand fetches extra pennies. The aim of...

Ngày tải lên: 21/06/2014, 10:20

... competitors. Some customers are profitable but tough. They can be a bless- ing. If you can figure out how to satisfy your toughest customers, it will be easy to satisfy the rest. Pay attention to customer ... ones. Customer Needs 31 that its leading competitor attained a 90 percent customer satisfac- tion score. The company was further dismayed to learn that this competitor was aimin...

Ngày tải lên: 21/06/2014, 10:20

... stock three times a day in re- sponse to orders from individual store managers of what they expect to sell in the next few hours. 7-Eleven not only trains its store operators to capture customer ... for known fu- ture dates. Still another form is marketing process automation, where a company has codified its marketing processes that its product, brand, and segment managers need to...

Ngày tải lên: 21/06/2014, 10:20

... must move from tactical to holis- tic marketing. • The company needs to enlarge its view of its customers’ needs and lifestyles. The company should stop seeing the customer only as a consumer ... promotions to draw cus- tomers into stores. For marketing to work, you must manage the marketing mix in an integrated fashion. Yet in many companies, responsibility for dif- ferent...

Ngày tải lên: 21/06/2014, 10:20

... Percentage of new customers to average number of cus- tomers. • Percentage of lost customers to average number of cus- tomers. • Percentage of win-back customers to average number of customers. • Percentage ... competitors. Johnson & Johnson prefers to prioritize its goals: Its first re- sponsibility is to its customers, its second to its employees, its third to its community...

Ngày tải lên: 21/06/2014, 10:20