Wiley Marketing Concepts Every Manager Needs to Know 6 pptx
Marketing insights from a to z 80 concepts every manager needs to know
... Data:
Kotler, Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-471- 268 67-4
1. Marketing. I. Title.
HF5415 .K63127 2003
65 8.8—dc21 2002014903
Printed ... 57
Entrepreneurship 60
Experiential Marketing 61
Financial Marketing 62
Focusing and Niching 64
Forecasting and the Future 66
Goals and Objectiv...
Philip kotler marketing insights from a to z 80 concepts every manager needs to know 2003
... Data:
Kotler, Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-471- 268 67-4
1. Marketing. I. Title.
HF5415 .K63127 2003
65 8.8—dc21 2002014903
Printed ... 57
Entrepreneurship 60
Experiential Marketing 61
Financial Marketing 62
Focusing and Niching 64
Forecasting and the Future 66
Goals and Objectiv...
Tài liệu Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know ppt
... Data:
Kotler, Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-471- 268 67-4
1. Marketing. I. Title.
HF5415 .K63127 2003
65 8.8—dc21 2002014903
Printed ... Professor of Marketing,
Wharton School of Business
“Here is anything and everything you need to know about where marketing
stands today and where it’s...
Tài liệu 10 PRINCIPLES EVERY MANAGER NEEDS TO KNOW ABOUT PROJECT MAMAGEMENT doc
... team member
Frequent reminders of what trying to
accomplish
1
10 PRINCIPLES
EVERY MANAGER NEEDS TO
KNOW ABOUT
PROJECT MAMAGEMENT
8
Principle 6: Reinforce Commitment and
Excitement of Project ... really know where the dips,
twists, and turns will come. You have to
enjoy the challenge and feel confident I your
ability to stay the ride through to the end.
Like the t...
Customers Viewing Concepts Every Manager Needs to Know_1 pptx
... Data:
Kotler, Philip.
Marketing insights from A to Z : 80 concepts every manager needs
to know / Philip Kotler.
p. cm.
ISBN 0-471- 268 67-4
1. Marketing. I. Title.
HF5415 .K63127 2003
65 8.8—dc21 2002014903
Printed ... 189
Index 195
xviii Contents
Marketing Insights
from
A to Z
80 Concepts Every Manager Needs To Know
Philip Kotler
John Wiley & Sons, Inc...
Customers Viewing Concepts Every Manager Needs to Know_2 pptx
... admonished his people: “DYB: Destroy your
16 Marketing Insights from A to Z
usiness -to- Business
Marketing
15
Most marketing is business -to- business (B2B) marketing even
though textbooks and business ... David-
son motorcycle owners rarely switch to another brand. Nor do Apple
Macintosh users want to switch to Microsoft.
A well-known brand fetches extra pennies. The aim o...
Customers Viewing Concepts Every Manager Needs to Know_3 pptx
... competitors.
Some customers are profitable but tough. They can be a bless-
ing. If you can figure out how to satisfy your toughest customers, it
will be easy to satisfy the rest.
Pay attention to customer ... technology to learning more
about each customer and being able to respond to them one -to- one.
Others don’t see it as a technology issue but rather a humane issue:
34 Marketi...
Customers Viewing Concepts Every Manager Needs to Know_5 pptx
... stock three times a day in re-
sponse to orders from individual store managers of what they
expect to sell in the next few hours. 7-Eleven not only trains
its store operators to capture customer ... for known fu-
ture dates.
Still another form is marketing process automation, where a
company has codified its marketing processes that its product, brand,
and segment managers need to...
Customers Viewing Concepts Every Manager Needs to Know_6 doc
... housewife, intending to
buy Heinz tomato ketchup in a store, finding it to be out of
stock, will walk out of the store to buy it elsewhere.”
That some people will be exceptionally loyal to some brands ... must move from tactical to holis-
tic marketing.
• The company needs to enlarge its view of its customers’ needs
and lifestyles. The company should stop seeing the customer...
Customers Viewing Concepts Every Manager Needs to Know_7 pot
... Percentage of new customers to average number of cus-
tomers.
• Percentage of lost customers to average number of cus-
tomers.
• Percentage of win-back customers to average number of
customers.
• Percentage ... competitors.
Johnson & Johnson prefers to prioritize its goals: Its first re-
sponsibility is to its customers, its second to its employees, its
third to its community...
Từ khóa: