Finance Enterprise New Science Of Marketing 9 pptx

... that. Consider the examples of Southwest Airlines, Enterprise Rent- A-Car, and IKEA. Each one of these companies generates a relatively higher level of performance (in terms of profitability) in its ... alignment takes place, or it usually doesn’t happen. 92 ENTERPRISE MARKETING MANAGEMENT Before the age of CRM, marketing departments invested all of their time and money t...

Ngày tải lên: 21/06/2014, 13:20

... Enterprise marketing management (EMM) and the new science of marketing, as a set of business appli- new rules of, 175 optimizing, 198 , 208 9 profile, 13, 200, 2 09 program, 199 –205, 2 09 strategy, ... purchase, 132 holistic view of, 69 hypotheses, 89 91 , 93 identifying (informing) need, 68– 69 identifying stage of, 143 marketing asset, 99 marketing taking owne...

Ngày tải lên: 21/06/2014, 13:20

... all areas of the company. The problem today is that marketing is an island, often both lit- erally and figuratively shut off from the rest of the enterprise. While the rest of the enterprise ... what on earth 50 ENTERPRISE MARKETING MANAGEMENT 3 PLUG MARKETING INTO THE ENTERPRISE A s you can see, brands stand at the center of your marketing enterprise, driving all you...

Ngày tải lên: 21/06/2014, 13:20

... excellent exam- ple of this new opportunism. Before the advent of new media, GE Medical earned the lion’s share of its rev- enues selling products. Over the past several years, the share of product rev- enue ... fun- damental marketing objective of increasing profitability. If every 152 ENTERPRISE MARKETING MANAGEMENT snack that could be transported easily and traveled we...

Ngày tải lên: 21/06/2014, 13:20

... them- selves to new companies and new products. Indeed, the depressed MEASURE INVESTMENT PERFORMANCE 175 Table 9. 1 The New Rules of Marketing Investment From To Marketing is an expense. Marketing is ... brand experience. 170 ENTERPRISE MARKETING MANAGEMENT the enterprise that have accountability. The brand spans the entire enterprise, so stakeholders may end up represen...

Ngày tải lên: 21/06/2014, 13:20

... time to course correct marketing initiatives, realign marketing investments, and get back on track to meeting targets. 190 ENTERPRISE MARKETING MANAGEMENT 192 ENTERPRISE MARKETING MANAGEMENT communicate ... on the Marketing investment. FIGURE 10.3 Marketing Investment Profile been done. When you make a marketing investment, do you ask your marketing managers to create a...

Ngày tải lên: 21/06/2014, 13:20

... sprawling global enter- prises, it’s the end of the art of marketing and the beginning of the new science of marketing. Gone are the esoteric theories of marketing as a creatively driven endeavor. ... Architecture 4 ENTERPRISE MARKETING MANAGEMENT what are often creative exercises. It’s this discipline that is at the heart of enterprise marketing management (EMM)...

Ngày tải lên: 07/02/2013, 09:52

... the duration of a workout. Even if you work out at home, you might not 93 THE BRAWN 98 PUTTING TOGETHER A LONG-TERM PROGRAM I've trained just about every type of athlete, from ... virtually all of my workouts as circuits-doing a set of every exercise in the routine before repeating an exercise. You'd end up with about 3 minutes to recover from one set of...

Ngày tải lên: 14/03/2014, 23:20

... lumborum, action of , 270 Quadriceps action of , 2 39 exercises HFT,142 high stepup, 299 , 299 reverse lunge, 250, 250 single-leg squat, 251 , 251 stepup on decline bench, 299 , 299 selective ... row, 198 cable stand in g one-arm mid- pulley face pull, 198 cable standing woodchop, 199 chinup, 198 dip, 199 dumbbell one- arm bench press, 198 dumbbell single -l eg dead...

Ngày tải lên: 22/03/2014, 16:21

... focus on the fun- damental marketing objective of increasing profitability. If every 152 ENTERPRISE MARKETING MANAGEMENT STRUCTURAL ALTERNATIVES There are a wide variety of organizational structures ... convenient 138 ENTERPRISE MARKETING MANAGEMENT HOW DO NEW MEDIA MEASURE UP? New media have come a long way in a very short time. At its intro- duction, the concept of “eyeb...

Ngày tải lên: 21/06/2014, 21:20