Finance Enterprise New Science Of Marketing 8 ppt

... that. Consider the examples of Southwest Airlines, Enterprise Rent- A-Car, and IKEA. Each one of these companies generates a relatively higher level of performance (in terms of profitability) in its ... in the finance manager’s office at the car dealership, trying to secure financing so that you can drive the car of your dreams off the lot today. In the middle of the arduous p...

Ngày tải lên: 21/06/2014, 13:20

... Use Communications Operations FIGURE 8. 4 Brand Experience Blueprint services. General Electric serves as an excellent exam- ple of this new opportunism. Before the advent of new media, GE Medical earned the lion’s share of its ... collection of assets, capabili- ties, and activities that you perform to create value for customers (see Figure 8. 3). Every enterprise can be defi...

Ngày tải lên: 21/06/2014, 13:20

... the marketing organization or even in the minds of the marketing staff responsible for the details of a particular marketing investment. Making this alignment happen can go a 2 08 ENTERPRISE MARKETING ... on the Marketing investment. FIGURE 10.3 Marketing Investment Profile been done. When you make a marketing investment, do you ask your marketing managers to create a...

Ngày tải lên: 21/06/2014, 13:20

... marketing efforts. Enterprise marketing management (EMM) and the new science of marketing, as a set of business appli- new rules of, 175 optimizing, 1 98, 2 08 9 profile, 13, 200, 209 program, 199–205, ... 127 outside perspectives on, 87 88 requiring rethinking of total business, 153 restructuring based on, 1 68 70 situation assessment, 87 89 topics of conversation,...

Ngày tải lên: 21/06/2014, 13:20

... all areas of the company. The problem today is that marketing is an island, often both lit- erally and figuratively shut off from the rest of the enterprise. While the rest of the enterprise ... what on earth 50 ENTERPRISE MARKETING MANAGEMENT 3 PLUG MARKETING INTO THE ENTERPRISE A s you can see, brands stand at the center of your marketing enterprise, driving all you...

Ngày tải lên: 21/06/2014, 13:20

... Presentment Vendor Management New Product Development Network Operations Marketing Company Stores Sales FIGURE 8. 8 Integrating Brand Architecture into the Daily Activities of Intouch CellCo 172 ENTERPRISE MARKETING ... them- selves to new companies and new products. Indeed, the depressed MEASURE INVESTMENT PERFORMANCE 175 Table 9.1 The New Rules of Marketing Investment F...

Ngày tải lên: 21/06/2014, 13:20

... sprawling global enter- prises, it’s the end of the art of marketing and the beginning of the new science of marketing. Gone are the esoteric theories of marketing as a creatively driven endeavor. ... focus of the sales force—all in support of the needs and wants of the target customers. The good news is that knowing what these systems can do for you will help you ada...

Ngày tải lên: 07/02/2013, 09:52

... virtually all of my workouts as circuits-doing a set of every exercise in the routine before repeating an exercise. You'd end up with about 3 minutes to recover from one set of an exercise ... the duration of a workout. Even if you work out at home, you might not 93 THE BRAWN 98 PUTTING TOGETHER A LONG-TERM PROGRAM I've trained just about every type of...

Ngày tải lên: 14/03/2014, 23:20

... 283 , 283 barbell wrist, 288 , 288 dumbbell, 284 , 284 dumbbell reverse wrist, 289 , 289 dumbbell wrist, 289 , 289 EZ-bar reverse, 284 , 284 EZ-bar reverse wrist, 289 , 289 hammer, 28, 284 , 284 ... stretch, 83 , 83 chest stretch, 85 , 85 front shoulder stretch, 84 , 84 gluteals, hamstrings, and calves (gastrocnemius) stretch, 82 , 82 hip flexor stretch, 80 , 80 lat st...

Ngày tải lên: 22/03/2014, 16:21

... convenient 1 38 ENTERPRISE MARKETING MANAGEMENT HOW DO NEW MEDIA MEASURE UP? New media have come a long way in a very short time. At its intro- duction, the concept of “eyeballs”—simple views of a given ... 7/31 8/ 07 8/ 14 8/ 21 8/ 28 Visits Top Page Hits Employment/ Company/ Home.htm FIGURE 7.1 The Meaninglessness of Measuring Page Hits services. General Electric serves...

Ngày tải lên: 21/06/2014, 21:20