Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 14 docx

... as the leader in Internet car sales, AutoByTel (20 04) introduced online car buying to the general public in 1995. While initially focusing on new car sales along with CarsDirect (20 04), they have ... $8,765.50 3 421 .31 Blue Book Value $5,775 $21 ,175 $ 12, 091.83 3946.19 Price Ratio 48 .2% 96 .2% 72. 1% 0.11 Year 19 92 2003 1998.75 2. 48 Buyer’s Feedback Rating 0 475 17...

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... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective- ness and optimizing placement. Journal of Interactive Marketing, 15(Spring), 60–65. Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Bri...

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... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (20 02) . The Internet as integrator: Fast brand building in slow growth market. ... L. (20 00). The 11 immutable laws of Internet branding. New York: HarperCollins. Roberts, M. L. (20 03). Internet marketing: Integrating online and offline strategies. New York: McGr...

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... Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. The Impact of Internet on Marketing Research Marketing ... disproved by the real behavior of the customer at the point of sale. Research carried out directly at the point of sale, 196 Andreini Copyright © 20 06, Idea Group Inc....

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... Kong 7303.334 3839.000 3700.000 17 3930.000 92. 2 Iceland 27 9.384 168.000 65.746 7 168.000 99.9 Italy 57715. 625 25 000.000 20 500.000 93 1 925 0.000 98.0 Japan 126 974. 628 60381.000 63880.000 73 47080.000 99.0 Kenya 31138.735 310.000 540.000 65 25 0.000 78.1 Liechtenstein 32. 8 42 20.000 - 44 - 100.0 Lithuania 3601.138 11 42. 000 500.000 32 341.000 98.0 Luxembourg 448.569 314....

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... 38.5% individual product proposals 20 .0% 20 .6% 19 .2% Stance Analysis: Social Cues and Attitudes in Online Interaction 27 7 Copyright © 20 06, Idea Group Inc. Copying or distributing in print ... Playing/downloading games and music 42. 0% 2) 19.0% 3) Application of Internet-Based Marketing Instruments 29 7 Copyright © 20 06, Idea Group Inc. Copying or distributi...

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... distribution in the age of electronic commerce. Industrial Marketing Management, 2, 95–1 02. The E-Mode of Brand Positioning 313 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... previously invested in establishing and keeping a business relationship alive (Jones et al., 20 02) . Papers regarding switching barriers coming from marketing or economics mention...

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... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0.57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Cote, J. A. (1998). Guidelines for selecting and modifying logos. Journal of Marketing, 62, 14 30. 350 O’Connor Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ele...

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... Value 94 human–computer interaction (HCI) 89 I India 58 Indian 24 , 62 individual specific data 349 information control 305 information integration 109 information seeking 6 infotainment 4 international ... 109, 22 9 marketing instruments 28 5 marketing mix 193 marketing measures 28 5 marketing research 188 3 62 O’Connor Copyright © 20 06, Idea Group Inc. Copying or distributing in...

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