Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 11 pptx

... (21 1.75 ) (114 .48 ) 80. 02 Income Before Tax 2. 67 1.19 (21 1.75 ) (114 .48 ) 80. 02 56 Sena and Braun Copyright © 20 06, Idea Group Inc. ... $8,765.50 3 421 .31 Blue Book Value $5,775 $21 ,175 $ 12, 091.83 3946.19 Price Ratio 48 .2% 96 .2% 72. 1% 0 .11 Year 19 92 2003 1998.75 2. 48 Buyer’s Feedback Rating 0 475...

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... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective- ness and optimizing placement. Journal of Interactive Marketing, 15(Spring), 60–65. Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Bri...

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... L. (20 00). The 11 immutable laws of Internet branding. New York: HarperCollins. Roberts, M. L. (20 03). Internet marketing: Integrating online and offline strategies. New York: McGraw-Hill Irwin. Sealy, ... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (20 02) . The Internet as integrator: Fast brand building...

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... Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. The Impact of Internet on Marketing Research Marketing ... disproved by the real behavior of the customer at the point of sale. Research carried out directly at the point of sale, 196 Andreini Copyright © 20 06, Idea Group Inc....

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... of Idea Group Inc. is prohibited. and achieving an integrated European information society by 20 10 (Euro- pean Council, 20 02) . • China: It is the fastest growing Internet market in Asia, and will ... of Research in Marketing, 37(4), 525 – 526 Leeflang, P. S. H., & Wittink, D. R. (20 00). Building models for marketing decisions: Past present and future. International Journal...

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... 38.5% individual product proposals 20 .0% 20 .6% 19 .2% Stance Analysis: Social Cues and Attitudes in Online Interaction 27 7 Copyright © 20 06, Idea Group Inc. Copying or distributing in print ... Playing/downloading games and music 42. 0% 2) 19.0% 3) Application of Internet-Based Marketing Instruments 29 7 Copyright © 20 06, Idea Group Inc. Copying or distributi...

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... previously invested in establishing and keeping a business relationship alive (Jones et al., 20 02) . Papers regarding switching barriers coming from marketing or economics mention switching costs ... October 11, 20 01, from www.stores.org/ 20 01top100_1.html Webb, K. L. (20 02) . Managing channels of distribution in the age of electronic commerce. Industrial Marketing Management, 2,...

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... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0.57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... alive (Jones et al., 20 02) . Locked In By Services 331 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Gro...

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... 317 online consumer 2, 348 online customer value 88, 96 online environment 3 online marketing 28 6, 305 online presence 306 online privacy 107, 1 12 online privacy protection 3 52 P permission marketing ... Value 94 human–computer interaction (HCI) 89 I India 58 Indian 24 , 62 individual specific data 349 information control 305 information integration 109 information seeking 6 infotain...

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