Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 8 potx
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_2 docx
... $8, 765.50
3 421 .31
Blue Book Value
$5,775 $21 ,175 $ 12, 091 .83
3946.19
Price Ratio
48 .2% 96 .2% 72. 1% 0.11
Year
19 92 2003 19 98. 75 2. 48
Buyer’s Feedback Rating
0 475 17 .83 51. 92
Seller’s ...
(21 1.75
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(114. 48
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80 . 02
Income Before Tax
2. 67
1.19
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)
(114. 48
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80 . 02
56 Sena and Braun...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... D., & Davis, J. (20 02) . Interactive
psychographics: Cross-selling in the banking industry. Journal of Adver-
tising Research, 42( 2), 7 22 .
Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective-
ness and optimizing placement. Journal of Interactive Marketing,
15(Spring), 60–65.
Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Bri...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_6 ppt
... strategic guide to aid in engaging, retaining, transacting, and
sustaining new customers every day.
References
Aaker, D. A. (20 02) . The Internet as integrator: Fast brand building in slow
growth market. ... L. (20 00). The 11 immutable laws of Internet branding. New
York: HarperCollins.
Roberts, M. L. (20 03). Internet marketing: Integrating online and offline
strategies. New York: McGr...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... offered. Finally, group together suppliers of a particular service on a
single interface to assist cross-selling.
186 Andreini
Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Marketing 181
Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written
permission of Idea Group Inc. is prohibited.
Online Business Relati...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_8 potx
... Kong
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383 9.000
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... e-mail 84 .0% 76.0%
Finding information about goods and services 67 .2% 76.0%
Purchasing/ordering goods or services 39.1% 38. 0%
Reading/downloading online newspapers/news magazines 62. 0%
1)
28 .0% ... 9.17 12. 24 -0.16
5 25 .64 -6. 38 8. 68 11.50 -0.03
6 15.55 - 12. 88 21 .33 12. 59 -2. 31
300 Madlberger
Copyright © 20 06, Idea Group Inc. Copying or distributing in print or...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... distribution in the age of electronic
commerce. Industrial Marketing Management, 2, 95–1 02.
The E-Mode of Brand Positioning 313
Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... consumers think: Insights into the mind of the market.
HBS, pp. 80 –90.
Zetlin, M., & Pfleging (20 01, October). Creators of online community. Com-
puter World, 29 , 34.
3 08 Ku...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... switching costs and
repurchase intentions were significant (phi’s range from 0 .21 to 0.57; see
Locked In By Services 329
Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Cote, J. A. (19 98) . Guidelines for selecting and modifying
logos. Journal of Marketing, 62, 14–30.
350 O’Connor
Copyright © 20 06, Idea Group Inc. Copying or distributing in print or el...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... 109, 22 9
marketing instruments 28 5
marketing mix 193
marketing measures 28 5
marketing research 188
3 62 O’Connor
Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic ... 317
online consumer 2, 3 48
online customer value 88 , 96
online environment 3
online marketing 28 6, 305
online presence 306
online privacy 107, 1 12
online privacy protection 3...
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