Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 8 potx

... $8, 765.50 3 421 .31 Blue Book Value $5,775 $21 ,175 $ 12, 091 .83 3946.19 Price Ratio 48 .2% 96 .2% 72. 1% 0.11 Year 19 92 2003 19 98. 75 2. 48 Buyer’s Feedback Rating 0 475 17 .83 51. 92 Seller’s ... (21 1.75 ) (114. 48 ) 80 . 02 Income Before Tax 2. 67 1.19 (21 1.75 ) (114. 48 ) 80 . 02 56 Sena and Braun...

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... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective- ness and optimizing placement. Journal of Interactive Marketing, 15(Spring), 60–65. Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Bri...

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... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (20 02) . The Internet as integrator: Fast brand building in slow growth market. ... L. (20 00). The 11 immutable laws of Internet branding. New York: HarperCollins. Roberts, M. L. (20 03). Internet marketing: Integrating online and offline strategies. New York: McGr...

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... offered. Finally, group together suppliers of a particular service on a single interface to assist cross-selling. 186 Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Marketing 181 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Online Business Relati...

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... Kong 7303.334 383 9.000 3700.000 17 3930.000 92. 2 Iceland 27 9. 384 1 68. 000 65.746 7 1 68. 000 99.9 Italy 57715. 625 25 000.000 20 500.000 93 1 925 0.000 98. 0 Japan 126 974. 6 28 60 381 .000 6 388 0.000 73 47 080 .000 99.0 Kenya 311 38. 735 310.000 540.000 65 25 0.000 78. 1 Liechtenstein 32. 8 42 20.000 - 44 - 100.0 Lithuania 3601.1 38 11 42. 000 500.000 32 341.000 98....

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... e-mail 84 .0% 76.0% Finding information about goods and services 67 .2% 76.0% Purchasing/ordering goods or services 39.1% 38. 0% Reading/downloading online newspapers/news magazines 62. 0% 1) 28 .0% ... 9.17 12. 24 -0.16 5 25 .64 -6. 38 8. 68 11.50 -0.03 6 15.55 - 12. 88 21 .33 12. 59 -2. 31 300 Madlberger Copyright © 20 06, Idea Group Inc. Copying or distributing in print or...

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... distribution in the age of electronic commerce. Industrial Marketing Management, 2, 95–1 02. The E-Mode of Brand Positioning 313 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... consumers think: Insights into the mind of the market. HBS, pp. 80 –90. Zetlin, M., & Pfleging (20 01, October). Creators of online community. Com- puter World, 29 , 34. 3 08 Ku...

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... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0.57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Cote, J. A. (19 98) . Guidelines for selecting and modifying logos. Journal of Marketing, 62, 14–30. 350 O’Connor Copyright © 20 06, Idea Group Inc. Copying or distributing in print or el...

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... 109, 22 9 marketing instruments 28 5 marketing mix 193 marketing measures 28 5 marketing research 188 3 62 O’Connor Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic ... 317 online consumer 2, 3 48 online customer value 88 , 96 online environment 3 online marketing 28 6, 305 online presence 306 online privacy 107, 1 12 online privacy protection 3...

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