Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 6 ppt

... 3. 52 16. 35 20 .70 Total Operating Expense 16. 57 32. 33 28 7.50 464 .50 69 6. 02 Operating Income 2. 67 ... $8, 765 .50 3 421 .31 Blue Book Value $5,775 $21 ,175 $ 12, 091.83 39 46. 19 Price Ratio 48 .2% 96 .2% 72. 1% 0.11 Year 19 92 2003 1998.75 2. 48 Buyer’s Feedback Rating...

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... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective- ness and optimizing placement. Journal of Interactive Marketing, 15(Spring), 60 65 . Somani, A., Choy, D., and Kleewein, J. C. (20 02) . B...

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... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (20 02) . The Internet as integrator: Fast brand building in slow growth market. ... handles problems (Zyman, 20 02) . 168 Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group I...

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... disproved by the real behavior of the customer at the point of sale. Research carried out directly at the point of sale, 1 96 Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print ... offered. Finally, group together suppliers of a particular service on a single interface to assist cross-selling. 1 86 Andreini Copyright © 20 06, Idea Group Inc. Copying or dist...

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... Zealand 3908.037 1 920 .000 22 00.000 36 1780.000 99.0 Norway 4 525 .1 16 27 35.000 20 80.408 13 24 50.000 100.0 Poland 38 62 5 .478 8070.000 1780.000 19 3500.000 99.0 Portugal 10084 .24 5 5300.000 3074.194 16 20 00.000 87.4 Romania 22 317.730 3777.000 64 5.500 38 800.000 97.0 Russia 144978.573 30000.000 25 00.000 35 920 0.000 98.0 Serbia & Montenegro 1 065 6. 929 20 17.000...

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... 76. 0% Finding information about goods and services 67 .2% 76. 0% Purchasing/ordering goods or services 39.1% 38.0% Reading/downloading online newspapers/news magazines 62 . 0% 1) 28 .0% Playing/downloading ... purchases 28 .3% 20 .6% 38.5% individual product proposals 20 .0% 20 .6% 19 .2% Stance Analysis: Social Cues and Attitudes in Online Interaction 27 7 Cop...

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... distribution in the age of electronic commerce. Industrial Marketing Management, 2, 95–1 02. The E-Mode of Brand Positioning 313 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... previously invested in establishing and keeping a business relationship alive (Jones et al., 20 02) . Papers regarding switching barriers coming from marketing or economics mention...

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... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0.57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Cote, J. A. (1998). Guidelines for selecting and modifying logos. Journal of Marketing, 62 , 14–30. 350 O’Connor Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ele...

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... communications 109, 22 9 marketing instruments 28 5 marketing mix 193 marketing measures 28 5 marketing research 188 3 62 O’Connor Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic ... switching behavior 324 D demographics 3 06 digital divide 22 1 digital environments 4 digital infrastructures 22 1 364 O’Connor Copyright © 20 06, Idea Group Inc....

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