Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 4 docx

... $8,765.50 3 42 1 .31 Blue Book Value $5,775 $21 ,175 $ 12, 091.83 3 946 .19 Price Ratio 48 .2% 96 .2% 72. 1% 0.11 Year 19 92 2003 1998.75 2. 48 Buyer’s Feedback Rating 0 47 5 17.83 51. 92 Seller’s ... have (All figures are in Lacs of rupees.) Table 1. Financial performance of Naukri.com (1999 20 03) 1999 20 00 20 01 20 02 2003 Revenue 21 . 14...

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... D., & Davis, J. (20 02) . Interactive psychographics: Cross-selling in the banking industry. Journal of Adver- tising Research, 42 ( 2), 7 22 . Petty, R. D. (20 00). Marketing without consent: ... data augmentation and prediction. International Journal of Research in Marketing, 20 (1), 45 –65. 94 Porter Copyright © 20 06, Idea Group Inc. Copying or distributing in print or e...

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... strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. References Aaker, D. A. (20 02) . The Internet as integrator: Fast brand building in slow growth market. ... L. (20 00). The 11 immutable laws of Internet branding. New York: HarperCollins. Roberts, M. L. (20 03). Internet marketing: Integrating online and offline strategies. New York: McGr...

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... Andreini Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. The Impact of Internet on Marketing Research Marketing ... disproved by the real behavior of the customer at the point of sale. Research carried out directly at the point of sale, 196 Andreini Copyright © 20 06, Idea Group Inc....

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... countries Argentina 378 12. 817 7500.000 3000.000 33 3880.000 96 .2 Australia 19 546 .7 92 10050.000 8600.000 603 10060.000 100.0 Belgium 1 027 4. 595 47 69.000 9 74. 4 94 61 28 07.000 98.0 Brazil 176 029 .560 17039.000 44 00.000 50 11 940 .000 83.3 Canada 319 02. 268 18500.000 42 0 7.000 760 144 40.000 97.0 Chile 1 549 8.930 26 03.000 944 .22 5 7 1750.000 95 .2 Czech Rep. 1 025 6...

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... countries (Nielsen Netratings, 20 01) 1st quarter 20 01, US: April/May 20 01 50% 42 % 39% 58% 49 % 22 % 35% 46 % 58% 46 % 34% 56% 51% 53% 56% 57% 20 % 61% 43 % 50% 53% 0% 10% 20 % 30% 40 % 50% 60% 70% 80% 90% 100% Australia Austria B ... -1.56 4 21 .78 -4. 37 9.17 12. 24 -0.16 5 25 . 64 -6.38 8.68 11.50 -0.03 6 15.55 - 12. 88 21 .33 12. 59 -2. 31 300 Madlberger Copyri...

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... distribution in the age of electronic commerce. Industrial Marketing Management, 2, 95–1 02. The E-Mode of Brand Positioning 313 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... previously invested in establishing and keeping a business relationship alive (Jones et al., 20 02) . Papers regarding switching barriers coming from marketing or economics mention...

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... switching costs and repurchase intentions were significant (phi’s range from 0 .21 to 0.57; see Locked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... Perception of investments and costs already incurred in establishing and maintaining a business relationship International Approaches to the Protection of Online Privacy 347 Copyright ©...

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... Value 94 human–computer interaction (HCI) 89 I India 58 Indian 24 , 62 individual specific data 349 information control 305 information integration 109 information seeking 6 infotainment 4 international ... communications 109, 22 9 marketing instruments 28 5 marketing mix 193 marketing measures 28 5 marketing research 188 3 62 O’Connor Copyright © 20 06, Idea Group Inc. Copying...

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