B2B Brand Management 2 pptx

... so-called business-to-business (B2B) sector. Since the end of the 1990s when global e-commerce was worth a little more than $150 billion (The Economist, February 26 , 20 00), the growth rate has slowed, ... learning! References Brosche, C. (20 02) . Designing the corporate portal. Masters Thesis, De- partment of Computer Science, University of Gothenburg, Sweden. Gunasekaran, A., McNeil, R...

Ngày tải lên: 21/01/2014, 22:20

... instituting strategic management is to build and support effective communication networks throughout the firm. Staffing ¾ Personnel management ¾ Human resources management The management function ... dimensions. Strategic Management – MGT603 VU © Copyright Virtual University of Pakistan 91 Lesson 21 TYPES OF STRATEGIES Objectives: This lecture brings strateg...

Ngày tải lên: 24/12/2013, 14:16

... Length 1m = 3 .28 ft Area 1m 2 =10.76 ft 2 Volume 1m 3 = 35.31 ft 3 =26 4 .2 gallons Speed 1m/s =2. 237mph 1knot=.5144 m/s=1.15 mph Mass 1 kg =2. 20 5lb Force 1N=0 .22 5 lbf=0.1 02 kgf Torque 1Nm=.738 ... (5) The standard deviation of wind speed v is given by 2 0 ()()vvfvdvs Ơ =- ũ (6) i.e. 2 2 0 2 2 00 2 2 0 (2 )() () 2 () () 2. vvvvfvdv v f vdv v vf vdv...

Ngày tải lên: 19/06/2014, 12:20

... and R. Kenarangui, “Energy management for motors, systems, and electrical equipment”, IEEE Transactions on Industry Applications, vol. 38, no. 2, Mar./Apr. 20 02, pp. 6 02- 607. [4] IEEE Recommended ... detail by the authors in previous papers (Cesarotti et al., 20 07), (Cesarotti et al., 20 09), (Di Silvio et al., 20 07), (Andreassi et al., 20 09). In this chapter the whole metho...

Ngày tải lên: 19/06/2014, 14:20

... Cyprus 28 6 e) 173 128 166 124 37 Latvia 21 8 180 92 85 87 1 02 Lithuania 605 5 72 293 22 6 178 188 Luxembourg 27 9 29 4 28 0 26 2 24 2 23 9 Hungary 2 0 02 1 945 2 027 1 780 1 485 1 358 Malta : ... Union 23 Specification Time 20 07 20 06 20 05 20 04 20 03 20 02 European Union (27 countries) 22 4 23 5 e) 20 5 960 e) 1 92 387 e) 184 629 e) 1...

Ngày tải lên: 19/06/2014, 21:20

... communicates one brand promise in B2C and B2B in several businesses.” Samsung Leveraging the brand from B2C to B2B “How to successfully leverage B2C brand strength to B2B business.” Cemex Dual branding ... 64-76. 22 Michael Petromilli, Dan Morrison and Michael Million, Brand Architec- ture: Building Brand Portfolio Value”, Strategy & Leadership, Volume 30 Number 5,...

Ngày tải lên: 21/06/2014, 03:20

... Management, 20 06, pp. 21 4 -21 5. 22 David Armstrong, “A Whole New Magic Carpet Ride: SFO up and Ready for 20 06 Arrival of Airbus A380,” San Fransisco Chronicle (27 January 20 05). 23 Web site ... Efficienc y Risk Reduction B2C B2B 0 % 0 % Fig. 10. Importance of brand functions in B2C vs. B2B Along with MCM, McKinsey & Company developed a method that allows us t...

Ngày tải lên: 21/06/2014, 12:20

... branding strategy for B2B companies than for businesses in the B2C market. The content of B2B brand communications is also different compared to B2C. The primary purpose of B2C con- tent is to ... method. 61 To fully realize the potential of B2B brands, effective communica- tion of brand values is essential. In most B2B markets, the primary form of brand communication is thro...

Ngày tải lên: 21/06/2014, 12:20