Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman 9 doc
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_1 doc
... Cataloging-in-Publication Data:
Gillin, Paul.
Social marketing to the business customer : listen to your B2B market, generate
major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.
... under-
standing how social marketing can enhance your brand, grow your
business, and increase customer loyalty. The...
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_2 potx
... generation. “In
B2B marketing, your end consumer is often not the same
$25,000 – $99 ,99 9
$100,000 - $99 9 ,99 9
More than $1 million
41%
31%
25%
3%
17%
8%
6%
10%
47%
36%
21%
54%
1–3 4–8 9 15
Ͼ15
0% ... 6:43:37 AM
Social Marketing to the Business Customer
6
There are big differences between selling to organizations and
selling to individuals (Figure 1.1). Let’s l...
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_3 ppt
... research. Research about
B2B marketing trends can be found at eMarketer, MarketingSherpa,
MarketingProfs, MarketingCharts, Marketo and Social Media B2B,
or just by searching.
The main objective of ... Popularity of B2B Social Marketing Objectives.
Source: Marketing Sherpa.
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Social Marketing to...
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_5 docx
...
Social Marketing to the Business Customer
116
Use social networks at the top of the sales funnel. If your objec-
tive is to generate leads, seek out conversations ... 7.1) and fi nd the phrase “global warming” is related to that
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Social Marketing to the Business Customer
108
Twitter...
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_8 docx
... 7:15: 49 AM11/27/10 7:15: 49 AM
Social Marketing to the Business Customer
192
“Content feeds the social media beast,” wrote sales automa-
tion company Marketo in its Defi nitive Guide to Social ... in 10 minutes, I want to do business with a
company like that.
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Social Marketing to the...
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_9 doc
... 7:17:24 AM
Social Marketing to the Business Customer
210
Putting It All Together
Let’s apply all the factors we’ve described to two social marketing
scenarios. First, we’ll compare the ROI of ... AM11/27/10 7:23:21 AM
Social Marketing to the Business Customer
206
Suppose you license e-mail marketing services to customers on a
subscription basis. For...
Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships by Paul Gillin and Eric Schwartzman_10 pptx
... 7:23:24 AM
Social Marketing to the Business Customer
230
To help companies comply with the new FTC guidelines, the
Word of Mouth Marketing Association (WOMMA) has a Social
Media Marketing Disclosure ... of marketing, 7, 13
Customer support:
applications of social media, 23 –25
profi ting from online communities,
182–183, 196 , 198 – 199
return on investment, 20...
Social Marketing To The Business Customer_3 pot
... The language they use
to solve problems is rich in the keywords of their fi eld,” he says.
“They’re talking with customers all the time, and they speak the lan-
guage of the customer. ”
Keyword ... successfully in B2B marketing, but not all of them have
equal value. Whether or not you choose to play, you should understand
where they’re strong and how other B2B markete...
Social Marketing To The Business Customer_5 pptx
...
166
Social Marketing to the Business Customer
Experiment with tactics like links to related content or down-
loads to draw visitors deeper into your site. Duplicate whatever works
to other ... conventional tactics.
The focus must be on the buying process rather than the sales cycle.
Traditional marketing is push; social marketing is pull. Traditional
marketi...
Social Marketing To The Business Customer_6 ppt
...
Social Marketing to the Business Customer
180
have access to top offi cials at SAP, which gives them insights others
don’t have. SAP uses the input and perspective of the mentors to guide
the ... AM
Social Marketing to the Business Customer
192
“Content feeds the social media beast,” wrote sales automa-
tion company Marketo in its Defi nitive Guide to...
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