... 7:17:24 AM Social Marketing to the Business Customer 210Putting It All TogetherLet’s apply all the factors we’ve described to two social marketing scenarios. First, we’ll compare the ROI of ... but all bapp.indd 225bapp.indd 2 25 11/27/10 7:23:21 AM11/27/10 7:23:21 AM Social Marketing to the Business Customer 206Suppose you license e-mail marketing services to customers on a subscription ... $1,000 $2,000 50 percent 50 percent Y1Q2 25 $2 ,50 0 $2,000 25 percentϪ13 percent Y1Q3 35 $3 ,50 0 $2,000 75 percent 17 percent Y1Q4 50 $5, 000 $2,000 150 percent 50 percent Y2Q1 75 $7 ,50 0 $4,000...