... Cataloging-in-Publication Data: Gillin, Paul. Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. ... enhance your brand, grow your business, and increase customer loyalty. The authors of this book make the important point that B2B relationships are defi ned by value, and social marketing has the ... to improve the customer experi-ence? Does it help grow the business and build the brand? The answer in all cases is yes. Embracing social marketing and fi nding a way to integrate it into the...