... $101,8 16 $32,040 $28,428 6+ night stay $5 ,69 6 $ 46, 280 $6, 408 noneSales by SeasonSummer $5 ,69 6 $277 ,68 0 $ 96, 120 $54, 468 Fall $11, 962 $55,5 36 $12,8 16 $6, 408Winter $4,557 $37,024 $6, 408 noneHoliday ... Your Marketing Focus 11_578391 ch 06. qxd 12/28/04 9:02 PM Page 80 by Barbara Findlay Schenck Marketing Consultant Small Business Marketing FOR DUMmIES ‰2ND EDITION 01_578391 ffirs.qxd 12/28/04 ... first edition of Small Business Marketing For Dummies, which Business Week praised for pre-senting marketing issues as real-world problems with real-world solutions.”Today, she’s still forming...