Small Business Marketing for Dummies Second Edition by Barbara Findlay Schenck 2 pptx

... 158 Small Business Marketing For Dummies, 2nd Edition xvi 02_ 578391 ftoc.qxd 12/ 28/04 8:55 PM Page xvi by Barbara Findlay Schenck Marketing Consultant Small Business Marketing FOR DUMmIES ‰ 2ND ... 25 7 Attributes of a good site 25 8 Small Business Marketing For Dummies, 2nd Edition xviii 02_ 578391 ftoc.qxd 12/ 28/04 8:55 PM Page xviii Append...

Ngày tải lên: 21/06/2014, 10:20

... $ 32, 040 $28 , 428 6+ night stay $5,696 $46 ,28 0 $6,408 none Sales by Season Summer $5,696 $27 7,680 $96, 120 $54,468 Fall $11,9 62 $55,536 $ 12, 816 $6,408 Winter $4,557 $37, 024 $6,408 none Holiday $22 ,783 ... Internatl. Total Sales $7 12, 000 $56,960 $4 62, 800 $ 128 ,160 $6,080 8% 65% 18% 9% Sales by Length of Stay 1-night stay $48,416 $83,304 $19 ,22 4 $3 ,20 4 2- night stay $2...

Ngày tải lên: 21/06/2014, 11:20

... 3-1): 38 Part I: Getting Started in Marketing 07_578391 ch03.qxd 12/ 28/04 8:53 PM Page 38 32 Part I: Getting Started in Marketing 06_578391 ch 02. qxd 12/ 28/04 8:56 PM Page 32 Playing the Competitive Field Competition ... Partner businesses (through museum promotional efforts) ߜ The museum entrance gate (influenced by museum marketing efforts) This method results in channels of...

Ngày tải lên: 21/06/2014, 11:20

... company for a cost estimate and design proposal. 129 Chapter 9: Hiring Help for Your Marketing Program 14_578391 ch09.qxd 12/ 28/04 9:03 PM Page 129 109 Chapter 8: Getting Strategic before Getting ... ch09.qxd 12/ 28/04 9:03 PM Page 113 1 12 Part II: Sharpening Your Marketing Focus 13_578391 ch08.qxd 12/ 28/04 8:58 PM Page 1 12 Specifying your specifications Know the specificati...

Ngày tải lên: 21/06/2014, 11:20

... must 20 3 Chapter 13: Mailing Direct to Your Market 20 _578391 ch13.qxd 12/ 28/04 9: 12 PM Page 20 3 Magazine subscriber lists Many magazines make their subscriber lists available for rent by businesses with ... sentences short, your paragraphs short, and your tone casual. 20 2 Part IV: Getting the Word Out without Advertising 20 _578391 ch13.qxd 12/ 28/04 9: 12 PM Page 20 2 A goo...

Ngày tải lên: 21/06/2014, 11:20

... could enclose a form inviting participation in a baby shower registry program. 22 2 Part IV: Getting the Word Out without Advertising 21 _578391 ch14.qxd 12/ 28/04 9:11 PM Page 22 2 Do Don’t Do invest ... Promotions, Trade Shows, and More 21 _578391 ch14.qxd 12/ 28/04 9:11 PM Page 22 3 23 0 Part IV: Getting the Word Out without Advertising 21 _578391 ch14.qxd 12/ 28/04 9:11 PM Page 23...

Ngày tải lên: 21/06/2014, 11:20

... with the host before tape rolls to relax a bit. 24 4 Part IV: Getting the Word Out without Advertising 22 _578391 ch15.qxd 12/ 28/04 9:13 PM Page 24 4 Is E-Commerce Right for Your Business? Because ... ask business leaders in your area for references. 24 6 Part IV: Getting the Word Out without Advertising 22 _578391 ch15.qxd 12/ 28/04 9:13 PM Page 24 6 Who’s Online and What Are...

Ngày tải lên: 21/06/2014, 11:20

... in Marketing 05_578391 ch01.qxd 12/ 28/04 8:54 PM Page 14 01_578391 ffirs.qxd 12/ 28/04 8:55 PM Page iv by Barbara Findlay Schenck Marketing Consultant Small Business Marketing FOR DUMmIES ‰ 2 ND ... offer 20 0 Creating your mailer 20 1 Writing direct mail letters 20 2 Sending your mailers 20 3 xvii Table of Contents 02_ 578391 ftoc.qxd 12/ 28/04 8:55 PM Page xvi...

Ngày tải lên: 23/12/2013, 07:21

... Focus 11_578391 ch06.qxd 12/ 28/04 9: 02 PM Page 80 by Barbara Findlay Schenck Marketing Consultant Small Business Marketing FOR DUMmIES ‰ 2ND EDITION 01_578391 ffirs.qxd 12/ 28/04 8:55 PM Page v As ... none Sales by Season Summer $5,696 $27 7,680 $96, 120 $54,468 Fall $11,9 62 $55,536 $ 12, 816 $6,408 Winter $4,557 $37, 024 $6,408 none Holiday $22 ,783 $23 ,140 non...

Ngày tải lên: 27/03/2014, 00:59

... sites 26 2 Contact companies you do business with 26 2 Ask to be a featured client 26 2 Submit to announcement sites and newsletters 26 3 Send out press releases 26 4 Promote something on your site 26 5 Find ... to read. 29 Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover 06_979988 ch 02. qxp 3/31/06 6 :27 PM Page 29 by Peter Kent Search Engine Optimization FOR...

Ngày tải lên: 25/03/2014, 16:06